The effects of participation in online brand communities: finding from Xbox communities in Brazil (2010)
- Authors:
- USP affiliated authors: MAZZON, JOSE AFONSO - FEA ; ALMEIDA, STEFÂNIA ORDOVÁS DE - FEA ; MULLER NETO, HUGO FRIDOLINO - FEA
- Unidade: FEA
- Subjects: COMUNIDADE VIRTUAL; COMPORTAMENTO DO CONSUMIDOR; MARKETING DE RELACIONAMENTO; JOGOS DE COMPUTADOR
- Language: Inglês
- Imprenta:
- Publisher: American Marketing Association
- Publisher place: New Orleans, LA
- Date published: 2010
- Source:
- Conference titles: AMA Winter Marketing Educators' Conference
-
ABNT
ALMEIDA, Stefânia Ordovás de et al. The effects of participation in online brand communities: finding from Xbox communities in Brazil. 2010, Anais.. New Orleans, LA: American Marketing Association, 2010. Disponível em: http://convention3.allacademic.com/one/ama/winter10/index.php? Acesso em: 23 jan. 2026. -
APA
Almeida, S. O. de, Dholakia, U., Mazzon, J. A., & Muller Neto, H. F. (2010). The effects of participation in online brand communities: finding from Xbox communities in Brazil. In Marketing 2010 : strategies and solutions for a tumultuous economy. New Orleans, LA: American Marketing Association. Recuperado de http://convention3.allacademic.com/one/ama/winter10/index.php? -
NLM
Almeida SO de, Dholakia U, Mazzon JA, Muller Neto HF. The effects of participation in online brand communities: finding from Xbox communities in Brazil [Internet]. Marketing 2010 : strategies and solutions for a tumultuous economy. 2010 ;[citado 2026 jan. 23 ] Available from: http://convention3.allacademic.com/one/ama/winter10/index.php? -
Vancouver
Almeida SO de, Dholakia U, Mazzon JA, Muller Neto HF. The effects of participation in online brand communities: finding from Xbox communities in Brazil [Internet]. Marketing 2010 : strategies and solutions for a tumultuous economy. 2010 ;[citado 2026 jan. 23 ] Available from: http://convention3.allacademic.com/one/ama/winter10/index.php? - Impact of destination image on business tourist´s loyalty
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