@inproceedings{inproceedings6f235d69,
title   = {The effects of participation in online brand communities: finding from Xbox communities in Brazil},
author = {Almeida, Stefânia Ordovás de and Dholakia, Utpal and Mazzon, José Afonso and Muller Neto, Hugo Fridolino},
year = {2010},
publisher = {American Marketing Association},
booktitle   = {AMA Winter Marketing Educators' Conference}
}