The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX (2008)
- Authors:
- USP affiliated authors: MAZZON, JOSE AFONSO - FEA ; ALMEIDA, STEFÂNIA ORDOVÁS DE - FEA
- Unidade: FEA
- Subjects: COMUNIDADE VIRTUAL; COMPORTAMENTO DO CONSUMIDOR; MARKETING DE RELACIONAMENTO; JOGOS DE COMPUTADOR
- Language: Inglês
- Imprenta:
- Publisher: Association for Consumer Research
- Publisher place: Duluth, MN
- Date published: 2008
- ISBN: 0915552620
- Source:
- Conference titles: Latin American ACR Conference
-
ABNT
ALMEIDA, Stefânia Ordovás de e MAZZON, José Afonso e DHOLAKIA, Utpal. The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX. 2008, Anais.. Duluth, MN: Association for Consumer Research, 2008. Disponível em: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_8.pdf. Acesso em: 23 jan. 2026. -
APA
Almeida, S. O. de, Mazzon, J. A., & Dholakia, U. (2008). The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX. In Latin American Advances in Consumer Research. Duluth, MN: Association for Consumer Research. Recuperado de http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_8.pdf -
NLM
Almeida SO de, Mazzon JA, Dholakia U. The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX [Internet]. Latin American Advances in Consumer Research. 2008 ;[citado 2026 jan. 23 ] Available from: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_8.pdf -
Vancouver
Almeida SO de, Mazzon JA, Dholakia U. The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX [Internet]. Latin American Advances in Consumer Research. 2008 ;[citado 2026 jan. 23 ] Available from: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_8.pdf - The effects of participation in online brand communities: finding from Xbox communities in Brazil
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