Generation Z response toward sponsorship disclosure on Instagram: where do they look? what do they perceive? how do they act? (2023)
- Authors:
- USP affiliated authors: ROCHA, MARINA TOLEDO LOURENÇÃO - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; ARAUJO, ELTON GEAN - ESALQ
- Unidades: FEARP; ESALQ
- DOI: 10.1108/YC-03-2022-1497
- Subjects: ATENÇÃO VISUAL; ANÚNCIOS; PERCEPÇÃO; REDES SOCIAIS
- Keywords: Visual attention; Sponsorship disclosure; Transparency perception; Native advertisements; Attitude
- Agências de fomento:
- Language: Inglês
- Imprenta:
- Source:
- Título: Young Consumers
- ISSN: 1747-3616
- Volume/Número/Paginação/Ano: v. 24, n. 4, p. 445-467, 2023
- Este periódico é de acesso aberto
- Este artigo NÃO é de acesso aberto
-
ABNT
ROCHA, Patrícia Ianelli et al. Generation Z response toward sponsorship disclosure on Instagram: where do they look? what do they perceive? how do they act?. Young Consumers, v. 24, n. 4, p. 445-467, 2023Tradução . . Disponível em: https://doi.org/10.1108/YC-03-2022-1497. Acesso em: 28 fev. 2026. -
APA
Rocha, P. I., Lourenção, M., Teixeira, A. A., Araújo, E. G., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2023). Generation Z response toward sponsorship disclosure on Instagram: where do they look? what do they perceive? how do they act? Young Consumers, 24( 4), 445-467. doi:10.1108/YC-03-2022-1497 -
NLM
Rocha PI, Lourenção M, Teixeira AA, Araújo EG, Giraldi J de ME, Oliveira JHC de. Generation Z response toward sponsorship disclosure on Instagram: where do they look? what do they perceive? how do they act? [Internet]. Young Consumers. 2023 ; 24( 4): 445-467.[citado 2026 fev. 28 ] Available from: https://doi.org/10.1108/YC-03-2022-1497 -
Vancouver
Rocha PI, Lourenção M, Teixeira AA, Araújo EG, Giraldi J de ME, Oliveira JHC de. Generation Z response toward sponsorship disclosure on Instagram: where do they look? what do they perceive? how do they act? [Internet]. Young Consumers. 2023 ; 24( 4): 445-467.[citado 2026 fev. 28 ] Available from: https://doi.org/10.1108/YC-03-2022-1497 - Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges
- Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness
- Cost-effectiveness of BRCA 1/2 genetic test and preventive strategies: using real-world data from an upper-middle income country
- Economic and image impacts of summer Olympic games in tourist destinations: a literature review
- Sectoral brand management: a social constructionist approach in the business-to-business market
- Analysis of Brazilian fashion sectorial brand identity
- Gender differences: visual attention and attitude toward advertisements
- The influence of celebrity endorsement on visual attention: an eye-tracking study in brazil
- Neuromarketing and its implications for operations management: an experiment with two brands of beer
- What is neuromarketing?: a proposal for a broader and more accurate definition
Informações sobre o DOI: 10.1108/YC-03-2022-1497 (Fonte: oaDOI API)
How to cite
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
