Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges (2021)
- Authors:
- USP affiliated authors: GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; ROCHA, MARINA TOLEDO LOURENÇÃO - FEARP
- Unidade: FEARP
- DOI: 10.1080/08974438.2021.1924334
- Subjects: MARCAS COMERCIAIS; VINHO; COMPORTAMENTO DO CONSUMIDOR; MERCADO INTERNO; GOVERNANÇA CORPORATIVA
- Keywords: Brazil; Collective brand benefits; Collective brands; Conceptual map; Wine sector challenges
- Language: Inglês
- Imprenta:
- Publisher place: Philadelphia
- Date published: 2021
- Source:
- Título: Journal of International Food & Agribusiness Marketing
- ISSN: 0897-4438
- Volume/Número/Paginação/Ano: on-line, 2021
- Este periódico é de assinatura
- Este artigo NÃO é de acesso aberto
- Cor do Acesso Aberto: closed
-
ABNT
CASTRO, Virginia Aparecida et al. Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges. Journal of International Food & Agribusiness Marketing, 2021Tradução . . Disponível em: https://doi.org/10.1080/08974438.2021.1924334. Acesso em: 06 nov. 2024. -
APA
Castro, V. A., Lourenção, M. T. de A., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2021). Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges. Journal of International Food & Agribusiness Marketing. doi:10.1080/08974438.2021.1924334 -
NLM
Castro VA, Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges [Internet]. Journal of International Food & Agribusiness Marketing. 2021 ;[citado 2024 nov. 06 ] Available from: https://doi.org/10.1080/08974438.2021.1924334 -
Vancouver
Castro VA, Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges [Internet]. Journal of International Food & Agribusiness Marketing. 2021 ;[citado 2024 nov. 06 ] Available from: https://doi.org/10.1080/08974438.2021.1924334 - Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness
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Informações sobre o DOI: 10.1080/08974438.2021.1924334 (Fonte: oaDOI API)
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