Gender differences: visual attention and attitude toward advertisements (2021)
- Authors:
- USP affiliated authors: OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP
- Unidade: FEARP
- DOI: 10.1108/MIP-11-2019-0598
- Subjects: ATENÇÃO VISUAL; PROPAGANDA; COMUNICAÇÃO VISUAL; RASTREAMENTO
- Language: Inglês
- Imprenta:
- Source:
- Título: Marketing Intelligence & Planning
- ISSN: 0263-4503
- Volume/Número/Paginação/Ano: v. 39, n. 2, p. 300-314, 2021
- Este periódico é de assinatura
- Este artigo é de acesso aberto
- URL de acesso aberto
- Cor do Acesso Aberto: green
-
ABNT
BOSCOLO, Juliana Cristina et al. Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence & Planning, v. 39, n. 2, p. 300-314, 2021Tradução . . Disponível em: https://doi.org/10.1108/MIP-11-2019-0598. Acesso em: 07 nov. 2024. -
APA
Boscolo, J. C., Oliveira, J. H. C. de, Maheshwari, V., & Giraldi, J. de M. E. (2021). Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence & Planning, 39( 2), 300-314. doi:10.1108/MIP-11-2019-0598 -
NLM
Boscolo JC, Oliveira JHC de, Maheshwari V, Giraldi J de ME. Gender differences: visual attention and attitude toward advertisements [Internet]. Marketing Intelligence & Planning. 2021 ; 39( 2): 300-314.[citado 2024 nov. 07 ] Available from: https://doi.org/10.1108/MIP-11-2019-0598 -
Vancouver
Boscolo JC, Oliveira JHC de, Maheshwari V, Giraldi J de ME. Gender differences: visual attention and attitude toward advertisements [Internet]. Marketing Intelligence & Planning. 2021 ; 39( 2): 300-314.[citado 2024 nov. 07 ] Available from: https://doi.org/10.1108/MIP-11-2019-0598 - Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
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Informações sobre o DOI: 10.1108/MIP-11-2019-0598 (Fonte: oaDOI API)
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