Eye tracking in neuromarketing: a research agenda for marketing studies (2015)
- Authors:
- USP affiliated authors: OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP
- Unidade: FEARP
- DOI: 10.5539/ijps.v7n1p32
- Subjects: NEUROMARKETING; ATENÇÃO VISUAL; MARKETING
- Language: Inglês
- Imprenta:
- Source:
- Título: International Journal of Psychological Studies
- ISSN: 1918-7211
- Volume/Número/Paginação/Ano: v. 7, n. 1, p. 32-42, 2015
- Este periódico é de acesso aberto
- Este artigo é de acesso aberto
- URL de acesso aberto
- Cor do Acesso Aberto: gold
- Licença: cc-by
-
ABNT
SANTOS, Renê de Oliveira Joaquim dos et al. Eye tracking in neuromarketing: a research agenda for marketing studies. International Journal of Psychological Studies, v. 7, n. 1, p. 32-42, 2015Tradução . . Disponível em: https://doi.org/10.5539/ijps.v7n1p32. Acesso em: 06 maio 2025. -
APA
Santos, R. de O. J. dos, Oliveira, J. H. C. de, Rocha, J. B., & Giraldi, J. de M. E. (2015). Eye tracking in neuromarketing: a research agenda for marketing studies. International Journal of Psychological Studies, 7( 1), 32-42. doi:10.5539/ijps.v7n1p32 -
NLM
Santos R de OJ dos, Oliveira JHC de, Rocha JB, Giraldi J de ME. Eye tracking in neuromarketing: a research agenda for marketing studies [Internet]. International Journal of Psychological Studies. 2015 ; 7( 1): 32-42.[citado 2025 maio 06 ] Available from: https://doi.org/10.5539/ijps.v7n1p32 -
Vancouver
Santos R de OJ dos, Oliveira JHC de, Rocha JB, Giraldi J de ME. Eye tracking in neuromarketing: a research agenda for marketing studies [Internet]. International Journal of Psychological Studies. 2015 ; 7( 1): 32-42.[citado 2025 maio 06 ] Available from: https://doi.org/10.5539/ijps.v7n1p32 - What is neuromarketing?: a proposal for a broader and more accurate definition
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Informações sobre o DOI: 10.5539/ijps.v7n1p32 (Fonte: oaDOI API)
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