Improving business innovation and research through the application of neuromarketing with ethics: a framework (2015)
- Authors:
- USP affiliated authors: OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP
- Unidade: FEARP
- DOI: 10.1504/IJBIR.2015.065953
- Subjects: NEUROMARKETING; INOVAÇÕES TECNOLÓGICAS; MARKETING; ÉTICA
- Language: Inglês
- Imprenta:
- Source:
- Título: International Journal of Business Innovation and Research
- ISSN: 1751-0252
- Volume/Número/Paginação/Ano: v. 9, n. 1, p. 52-64, 2015
- Status:
- Artigo possui versão em acesso aberto em repositório (Green Open Access)
- Versão do Documento:
- Versão submetida (Pré-print)
- Acessar versão aberta:
-
ABNT
OLIVEIRA, Jorge Henrique Caldeira de et al. Improving business innovation and research through the application of neuromarketing with ethics: a framework. International Journal of Business Innovation and Research, v. 9, n. 1, p. 52-64, 2015Tradução . . Disponível em: https://doi.org/10.1504/IJBIR.2015.065953. Acesso em: 08 abr. 2026. -
APA
Oliveira, J. H. C. de, Giraldi, J. de M. E., Jabbour, C. J. C., Ferreira Netto, C., & Betti, K. C. M. (2015). Improving business innovation and research through the application of neuromarketing with ethics: a framework. International Journal of Business Innovation and Research, 9( 1), 52-64. doi:10.1504/IJBIR.2015.065953 -
NLM
Oliveira JHC de, Giraldi J de ME, Jabbour CJC, Ferreira Netto C, Betti KCM. Improving business innovation and research through the application of neuromarketing with ethics: a framework [Internet]. International Journal of Business Innovation and Research. 2015 ; 9( 1): 52-64.[citado 2026 abr. 08 ] Available from: https://doi.org/10.1504/IJBIR.2015.065953 -
Vancouver
Oliveira JHC de, Giraldi J de ME, Jabbour CJC, Ferreira Netto C, Betti KCM. Improving business innovation and research through the application of neuromarketing with ethics: a framework [Internet]. International Journal of Business Innovation and Research. 2015 ; 9( 1): 52-64.[citado 2026 abr. 08 ] Available from: https://doi.org/10.1504/IJBIR.2015.065953 - Gender differences: visual attention and attitude toward advertisements
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