A review of studies on neuromarketing: practical results, techniques, contributions and limitations (2014)
- Authors:
- USP affiliated authors: GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP
- Unidade: FEARP
- DOI: 10.5296/jmr.v6i2.5446
- Subjects: NEUROMARKETING; CONCEITO; PESQUISA DE MERCADO
- Language: Inglês
- Imprenta:
- Source:
- Título: Journal of Management Research
- ISSN: 1941-899X
- Volume/Número/Paginação/Ano: v. 6, n. 2, p. 201-220, 2014
- Este periódico é de assinatura
- Este artigo é de acesso aberto
- URL de acesso aberto
- Cor do Acesso Aberto: bronze
-
ABNT
FORTUNATO, Vitor Costa Rozan e GIRALDI, Janaina de Moura Engracia e OLIVEIRA, Jorge Henrique Caldeira de. A review of studies on neuromarketing: practical results, techniques, contributions and limitations. Journal of Management Research, v. 6, n. 2, p. 201-220, 2014Tradução . . Disponível em: https://doi.org/10.5296/jmr.v6i2.5446. Acesso em: 28 dez. 2025. -
APA
Fortunato, V. C. R., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2014). A review of studies on neuromarketing: practical results, techniques, contributions and limitations. Journal of Management Research, 6( 2), 201-220. doi:10.5296/jmr.v6i2.5446 -
NLM
Fortunato VCR, Giraldi J de ME, Oliveira JHC de. A review of studies on neuromarketing: practical results, techniques, contributions and limitations [Internet]. Journal of Management Research. 2014 ; 6( 2): 201-220.[citado 2025 dez. 28 ] Available from: https://doi.org/10.5296/jmr.v6i2.5446 -
Vancouver
Fortunato VCR, Giraldi J de ME, Oliveira JHC de. A review of studies on neuromarketing: practical results, techniques, contributions and limitations [Internet]. Journal of Management Research. 2014 ; 6( 2): 201-220.[citado 2025 dez. 28 ] Available from: https://doi.org/10.5296/jmr.v6i2.5446 - Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
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Informações sobre o DOI: 10.5296/jmr.v6i2.5446 (Fonte: oaDOI API)
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