Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness (2020)
- Authors:
- USP affiliated authors: OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; ROCHA, MARINA TOLEDO LOURENÇÃO - FEARP
- Unidade: FEARP
- DOI: 10.1016/j.annals.2020.103001
- Subjects: PROPAGANDA; TURISMO; FOTOGRAFIA; ATENÇÃO VISUAL
- Keywords: Destination advertisement; Semiotic signs; Destination photographs; Logo and slogan; Tourists' visual attention; Tourists' perceived ad effectiveness
- Agências de fomento:
- Language: Inglês
- Imprenta:
- Source:
- Título: Annals of Tourism Research
- ISSN: 0160-7383
- Volume/Número/Paginação/Ano: v. 84, art. 103001, 2020
- Este periódico é de acesso aberto
- Este artigo NÃO é de acesso aberto
-
ABNT
LOURENÇÃO, Marina Toledo de Arruda e GIRALDI, Janaina de Moura Engracia e OLIVEIRA, Jorge Henrique Caldeira de. Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness. Annals of Tourism Research, v. 84, 2020Tradução . . Disponível em: https://doi.org/10.1016/j.annals.2020.103001. Acesso em: 20 fev. 2026. -
APA
Lourenção, M. T. de A., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2020). Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness. Annals of Tourism Research, 84. doi:10.1016/j.annals.2020.103001 -
NLM
Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness [Internet]. Annals of Tourism Research. 2020 ; 84[citado 2026 fev. 20 ] Available from: https://doi.org/10.1016/j.annals.2020.103001 -
Vancouver
Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness [Internet]. Annals of Tourism Research. 2020 ; 84[citado 2026 fev. 20 ] Available from: https://doi.org/10.1016/j.annals.2020.103001 - Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges
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Informações sobre o DOI: 10.1016/j.annals.2020.103001 (Fonte: oaDOI API)
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