Sectoral brand management: a social constructionist approach in the business-to-business market (2023)
- Authors:
- USP affiliated authors: ROCHA, MARINA TOLEDO LOURENÇÃO - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP
- Unidade: FEARP
- DOI: 10.1108/JBIM-03-2022-0143
- Subjects: MARCAS; MARKETING; IDENTIDADE; CONSTRUCIONISMO SOCIAL
- Keywords: Sectoral brands; Social constructionist approach; Brand management; Social constructionist sectoral brand management model; Place branding
- Language: Inglês
- Imprenta:
- Source:
- Título: Journal of Business & Industrial Marketing
- ISSN: 0885-8624
- Volume/Número/Paginação/Ano: v. 39, n. 2, p. 206-226, 2024
- Este periódico é de acesso aberto
- Este artigo NÃO é de acesso aberto
-
ABNT
LOURENÇÃO, Marina e GIRALDI, Janaina de Moura Engracia e DINNIE, Keith. Sectoral brand management: a social constructionist approach in the business-to-business market. Journal of Business & Industrial Marketing, v. 39, n. 2, p. 206-226, 2023Tradução . . Disponível em: https://doi.org/10.1108/JBIM-03-2022-0143. Acesso em: 28 fev. 2026. -
APA
Lourenção, M., Giraldi, J. de M. E., & Dinnie, K. (2023). Sectoral brand management: a social constructionist approach in the business-to-business market. Journal of Business & Industrial Marketing, 39( 2), 206-226. doi:10.1108/JBIM-03-2022-0143 -
NLM
Lourenção M, Giraldi J de ME, Dinnie K. Sectoral brand management: a social constructionist approach in the business-to-business market [Internet]. Journal of Business & Industrial Marketing. 2023 ; 39( 2): 206-226.[citado 2026 fev. 28 ] Available from: https://doi.org/10.1108/JBIM-03-2022-0143 -
Vancouver
Lourenção M, Giraldi J de ME, Dinnie K. Sectoral brand management: a social constructionist approach in the business-to-business market [Internet]. Journal of Business & Industrial Marketing. 2023 ; 39( 2): 206-226.[citado 2026 fev. 28 ] Available from: https://doi.org/10.1108/JBIM-03-2022-0143 - Analysis of Brazilian fashion sectorial brand identity
- Development of sectoral brands with emphasis on structure and processes
- Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges
- Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness
- Desenvolvimento de modelo de identidade para marca setorial: um estudo sobre a marca Brasil Fashion System
- Comunicação da marca-país de destino do Brasil em anúncios promocionais de turismo: um estudo da atenção visual e da atitude de turistas estrangeiros e residentes
- Generation Z response toward sponsorship disclosure on Instagram: where do they look? what do they perceive? how do they act?
- Economic and image impacts of summer Olympic games in tourist destinations: a literature review
- Country brand personality of Brazil: a hindsight of Aaker’s theory
- Visual attention to the logos of popular and unknown brands: an eye-tracking study during decision-making
Informações sobre o DOI: 10.1108/JBIM-03-2022-0143 (Fonte: oaDOI API)
How to cite
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
