Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness (2025)
- Authors:
- USP affiliated authors: GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; PARO, CARLOS EDUARDO - FEARP
- Unidade: FEARP
- DOI: 10.1080/10696679.2024.2385378
- Subjects: NEUROIMAGEM; NEUROMARKETING; COMPORTAMENTO DO CONSUMIDOR; MARKETING
- Language: Inglês
- Imprenta:
- Publisher place: Philadelphia
- Date published: 2025
- Source:
- Título: Journal of Marketing Theory and Practice
- ISSN: 1069-6679
- Volume/Número/Paginação/Ano: v. 33, n. 4, p. 533-559, 2025
- Status:
- Nenhuma versão em acesso aberto identificada
-
ABNT
PEREIRA, Rita de Cássia de Faria et al. Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness. Journal of Marketing Theory and Practice, v. 33, n. 4, p. 533-559, 2025Tradução . . Disponível em: https://doi.org/10.1080/10696679.2024.2385378. Acesso em: 14 abr. 2026. -
APA
Pereira, R. de C. de F., Paro, C. E., Porto-Bellini, C. G., Boeing, R., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2025). Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness. Journal of Marketing Theory and Practice, 33( 4), 533-559. doi:10.1080/10696679.2024.2385378 -
NLM
Pereira R de C de F, Paro CE, Porto-Bellini CG, Boeing R, Giraldi J de ME, Oliveira JHC de. Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness [Internet]. Journal of Marketing Theory and Practice. 2025 ; 33( 4): 533-559.[citado 2026 abr. 14 ] Available from: https://doi.org/10.1080/10696679.2024.2385378 -
Vancouver
Pereira R de C de F, Paro CE, Porto-Bellini CG, Boeing R, Giraldi J de ME, Oliveira JHC de. Neuroimaging in neuromarketing: research traditions and concerns on methodology, ethics, and consciousness [Internet]. Journal of Marketing Theory and Practice. 2025 ; 33( 4): 533-559.[citado 2026 abr. 14 ] Available from: https://doi.org/10.1080/10696679.2024.2385378 - Gender differences: visual attention and attitude toward advertisements
- The influence of celebrity endorsement on visual attention: an eye-tracking study in brazil
- Neuromarketing and its implications for operations management: an experiment with two brands of beer
- What is neuromarketing?: a proposal for a broader and more accurate definition
- Sexual appeal in print media advertising: effects on brand recall and fixation time
- Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
- Improving business innovation and research through the application of neuromarketing with ethics: a framework
- Eye tracking in neuromarketing: a research agenda for marketing studies
- Benefícios e desafios de uma marca setorial: um estudo sobre a marca Brasil Fashion System
- A review of studies on neuromarketing: practical results, techniques, contributions and limitations
Informações sobre a disponibilidade de versões do artigo em acesso aberto coletadas automaticamente via oaDOI API (Unpaywall).
How to cite
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
