Organic and sponsored ads: study on online purchase intent and visual behaviour (2020)
- Authors:
- USP affiliated authors: OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; SOUZA, MARINA TEIXEIRA DE - EESC
- Unidades: FEARP; EESC
- DOI: 10.1504/IJIMA.2020.108721
- Subjects: WEB SITES; ANÚNCIOS ONLINE; REDES SOCIAIS; COMPRA E VENDA; ATENÇÃO VISUAL
- Language: Inglês
- Imprenta:
- Source:
- Título: International Journal of Internet Marketing and Advertising
- ISSN: 1477-5212
- Volume/Número/Paginação/Ano: v. 14, n. 3, p. 318-335, 2020
- Este periódico é de acesso aberto
- Este artigo NÃO é de acesso aberto
-
ABNT
SOUZA, Marina Teixeira de e OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia. Organic and sponsored ads: study on online purchase intent and visual behaviour. International Journal of Internet Marketing and Advertising, v. 14, n. 3, p. 318-335, 2020Tradução . . Disponível em: https://doi.org/10.1504/IJIMA.2020.108721. Acesso em: 18 fev. 2026. -
APA
Souza, M. T. de, Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2020). Organic and sponsored ads: study on online purchase intent and visual behaviour. International Journal of Internet Marketing and Advertising, 14( 3), 318-335. doi:10.1504/IJIMA.2020.108721 -
NLM
Souza MT de, Oliveira JHC de, Giraldi J de ME. Organic and sponsored ads: study on online purchase intent and visual behaviour [Internet]. International Journal of Internet Marketing and Advertising. 2020 ; 14( 3): 318-335.[citado 2026 fev. 18 ] Available from: https://doi.org/10.1504/IJIMA.2020.108721 -
Vancouver
Souza MT de, Oliveira JHC de, Giraldi J de ME. Organic and sponsored ads: study on online purchase intent and visual behaviour [Internet]. International Journal of Internet Marketing and Advertising. 2020 ; 14( 3): 318-335.[citado 2026 fev. 18 ] Available from: https://doi.org/10.1504/IJIMA.2020.108721 - Gender differences: visual attention and attitude toward advertisements
- The influence of celebrity endorsement on visual attention: an eye-tracking study in brazil
- Neuromarketing and its implications for operations management: an experiment with two brands of beer
- What is neuromarketing?: a proposal for a broader and more accurate definition
- Sexual appeal in print media advertising: effects on brand recall and fixation time
- Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
- Improving business innovation and research through the application of neuromarketing with ethics: a framework
- Eye tracking in neuromarketing: a research agenda for marketing studies
- Benefícios e desafios de uma marca setorial: um estudo sobre a marca Brasil Fashion System
- A review of studies on neuromarketing: practical results, techniques, contributions and limitations
Informações sobre o DOI: 10.1504/IJIMA.2020.108721 (Fonte: oaDOI API)
How to cite
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
