Advertising in streaming video: an integrative literature review and research agenda (2021)
- Authors:
- USP affiliated authors: GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; FRADE, JOÃO LUCAS HANA - FEARP
- Unidade: FEARP
- DOI: 10.1016/j.telpol.2021.102186
- Subjects: PROPAGANDA; PROPAGANDA ONLINE; MARKETING; REVISÃO INTEGRATIVA
- Keywords: Streaming video advertising; Online video advertising; YouTube advertising; Integrative literature review; Research agenda
- Agências de fomento:
- Language: Inglês
- Imprenta:
- Source:
- Título: Telecommunications Policy
- ISSN: 0308-5961
- Volume/Número/Paginação/Ano: v. 45, n. 9, art. 102186, 2021
- Este periódico é de acesso aberto
- Este artigo NÃO é de acesso aberto
-
ABNT
FRADE, João Lucas Hana e OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia. Advertising in streaming video: an integrative literature review and research agenda. Telecommunications Policy, v. 45, n. 9, 2021Tradução . . Disponível em: https://doi.org/10.1016/j.telpol.2021.102186. Acesso em: 28 fev. 2026. -
APA
Frade, J. L. H., Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2021). Advertising in streaming video: an integrative literature review and research agenda. Telecommunications Policy, 45( 9). doi:10.1016/j.telpol.2021.102186 -
NLM
Frade JLH, Oliveira JHC de, Giraldi J de ME. Advertising in streaming video: an integrative literature review and research agenda [Internet]. Telecommunications Policy. 2021 ; 45( 9):[citado 2026 fev. 28 ] Available from: https://doi.org/10.1016/j.telpol.2021.102186 -
Vancouver
Frade JLH, Oliveira JHC de, Giraldi J de ME. Advertising in streaming video: an integrative literature review and research agenda [Internet]. Telecommunications Policy. 2021 ; 45( 9):[citado 2026 fev. 28 ] Available from: https://doi.org/10.1016/j.telpol.2021.102186 - Gender differences: visual attention and attitude toward advertisements
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Informações sobre o DOI: 10.1016/j.telpol.2021.102186 (Fonte: oaDOI API)
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