Marketing communications via celebrity endorsement: an integrative review (2020)
- Authors:
- USP affiliated authors: OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; ROCHA, PATRÍCIA IANELLI - FEARP
- Unidade: FEARP
- DOI: 10.1108/BIJ-05-2018-0133
- Assunto: BENCHMARKING
- Keywords: Categorization; Integrative literature review; Celebrity endorsement; VOSviewer
- Agências de fomento:
- Language: Inglês
- Imprenta:
- Source:
- Título: Benchmarking: an International Journal
- ISSN: 1463-5771
- Volume/Número/Paginação/Ano: v. 27, n. 7, p. 2233-2259, 2020
- Este artigo possui versão em acesso aberto
- URL de acesso aberto
- Versão do Documento: Versão submetida (Pré-print)
-
Status: Artigo possui versão em acesso aberto em repositório (Green Open Access) -
ABNT
ROCHA, Patrícia Ianelli e OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia. Marketing communications via celebrity endorsement: an integrative review. Benchmarking: an International Journal, v. 27, n. 7, p. 2233-2259, 2020Tradução . . Disponível em: https://doi.org/10.1108/BIJ-05-2018-0133. Acesso em: 15 mar. 2026. -
APA
Rocha, P. I., Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2020). Marketing communications via celebrity endorsement: an integrative review. Benchmarking: an International Journal, 27( 7), 2233-2259. doi:10.1108/BIJ-05-2018-0133 -
NLM
Rocha PI, Oliveira JHC de, Giraldi J de ME. Marketing communications via celebrity endorsement: an integrative review [Internet]. Benchmarking: an International Journal. 2020 ; 27( 7): 2233-2259.[citado 2026 mar. 15 ] Available from: https://doi.org/10.1108/BIJ-05-2018-0133 -
Vancouver
Rocha PI, Oliveira JHC de, Giraldi J de ME. Marketing communications via celebrity endorsement: an integrative review [Internet]. Benchmarking: an International Journal. 2020 ; 27( 7): 2233-2259.[citado 2026 mar. 15 ] Available from: https://doi.org/10.1108/BIJ-05-2018-0133 - Gender differences: visual attention and attitude toward advertisements
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