Adoption of value orientation: implications for B2B salespeople behaviors and performance (2026)
Source: Journal of Business & Industrial Marketing. Unidade: FEA
Subjects: MARKETING ESTRATÉGICO, ESTRATÉGIA ORGANIZACIONAL, CONTATOS COM CLIENTES
ABNT
MAINARDES, Emerson Wagner et al. Adoption of value orientation: implications for B2B salespeople behaviors and performance. Journal of Business & Industrial Marketing. Bradford: Faculdade de Economia, Administração, Contabilidade e Atuária, Universidade de São Paulo. Disponível em: https://www.emerald.com/jbim/article-pdf/41/2/176/10863144/jbim-05-2025-0464en.pdf. Acesso em: 24 abr. 2026. , 2026APA
Mainardes, E. W., Pereira, J. R., Duarte, P. A. O., & Suomi, K. (2026). Adoption of value orientation: implications for B2B salespeople behaviors and performance. Journal of Business & Industrial Marketing. Bradford: Faculdade de Economia, Administração, Contabilidade e Atuária, Universidade de São Paulo. doi:10.1108/JBIM-05-2025-0464NLM
Mainardes EW, Pereira JR, Duarte PAO, Suomi K. Adoption of value orientation: implications for B2B salespeople behaviors and performance [Internet]. Journal of Business & Industrial Marketing. 2026 ; 41( 2): 176–190.[citado 2026 abr. 24 ] Available from: https://www.emerald.com/jbim/article-pdf/41/2/176/10863144/jbim-05-2025-0464en.pdfVancouver
Mainardes EW, Pereira JR, Duarte PAO, Suomi K. Adoption of value orientation: implications for B2B salespeople behaviors and performance [Internet]. Journal of Business & Industrial Marketing. 2026 ; 41( 2): 176–190.[citado 2026 abr. 24 ] Available from: https://www.emerald.com/jbim/article-pdf/41/2/176/10863144/jbim-05-2025-0464en.pdf




