Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders (2018)
- Authors:
- USP affiliated authors: GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; CASTRO, VIRGINIA APARECIDA - FEARP
- Unidade: FEARP
- DOI: 10.1016/j.wep.2018.10.001
- Subjects: MARCAS; ECONOMIA
- Keywords: Shared brands; Sectorial brand; Brazil winemaking sector
- Language: Inglês
- Imprenta:
- Source:
- Título: Wine Economics and Policy
- ISSN: 2212-9774
- Volume/Número/Paginação/Ano: v. 7, n. 2, p. 153-164, 2018
- Status:
- Artigo publicado em periódico de acesso aberto (Gold Open Access)
- Versão do Documento:
- Versão publicada (Published version)
- Acessar versão aberta:
-
ABNT
CASTRO, Virginia Aparecida e GIRALDI, Janaina de Moura Engracia e OLIVEIRA, Jorge Henrique Caldeira de. Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders. Wine Economics and Policy, v. 7, n. 2, p. 153-164, 2018Tradução . . Disponível em: https://doi.org/10.1016/j.wep.2018.10.001. Acesso em: 15 abr. 2026. -
APA
Castro, V. A., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2018). Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders. Wine Economics and Policy, 7( 2), 153-164. doi:10.1016/j.wep.2018.10.001 -
NLM
Castro VA, Giraldi J de ME, Oliveira JHC de. Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders [Internet]. Wine Economics and Policy. 2018 ; 7( 2): 153-164.[citado 2026 abr. 15 ] Available from: https://doi.org/10.1016/j.wep.2018.10.001 -
Vancouver
Castro VA, Giraldi J de ME, Oliveira JHC de. Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders [Internet]. Wine Economics and Policy. 2018 ; 7( 2): 153-164.[citado 2026 abr. 15 ] Available from: https://doi.org/10.1016/j.wep.2018.10.001 - Shared brands and sustainable competitive advantage in the Brazilian wine sector
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