Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders (2018)
- Authors:
- USP affiliated authors: GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; CASTRO, VIRGINIA APARECIDA - FEARP
- Unidade: FEARP
- DOI: 10.1016/j.wep.2018.10.001
- Subjects: MARCAS; ECONOMIA
- Keywords: Shared brands; Sectorial brand; Brazil winemaking sector
- Language: Inglês
- Imprenta:
- Source:
- Título: Wine Economics and Policy
- ISSN: 2212-9774
- Volume/Número/Paginação/Ano: v. 7, n. 2, p. 153-164, 2018
- Este periódico é de acesso aberto
- Este artigo NÃO é de acesso aberto
-
ABNT
CASTRO, Virginia Aparecida e GIRALDI, Janaina de Moura Engracia e OLIVEIRA, Jorge Henrique Caldeira de. Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders. Wine Economics and Policy, v. 7, n. 2, p. 153-164, 2018Tradução . . Disponível em: https://doi.org/10.1016/j.wep.2018.10.001. Acesso em: 26 fev. 2026. -
APA
Castro, V. A., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2018). Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders. Wine Economics and Policy, 7( 2), 153-164. doi:10.1016/j.wep.2018.10.001 -
NLM
Castro VA, Giraldi J de ME, Oliveira JHC de. Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders [Internet]. Wine Economics and Policy. 2018 ; 7( 2): 153-164.[citado 2026 fev. 26 ] Available from: https://doi.org/10.1016/j.wep.2018.10.001 -
Vancouver
Castro VA, Giraldi J de ME, Oliveira JHC de. Construction and operationalisation of sectorial brands: the case of the Brazilian winemaking sector from the perspective of different stakeholders [Internet]. Wine Economics and Policy. 2018 ; 7( 2): 153-164.[citado 2026 fev. 26 ] Available from: https://doi.org/10.1016/j.wep.2018.10.001 - Shared brands and sustainable competitive advantage in the Brazilian wine sector
- Estratégias de marcas para setores brasileiros: diferenças conceituais entre indicação geográfica, marca coletiva e setorial
- Gender differences: visual attention and attitude toward advertisements
- The influence of celebrity endorsement on visual attention: an eye-tracking study in brazil
- Neuromarketing and its implications for operations management: an experiment with two brands of beer
- What is neuromarketing?: a proposal for a broader and more accurate definition
- Sexual appeal in print media advertising: effects on brand recall and fixation time
- Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
- Improving business innovation and research through the application of neuromarketing with ethics: a framework
- Eye tracking in neuromarketing: a research agenda for marketing studies
Informações sobre o DOI: 10.1016/j.wep.2018.10.001 (Fonte: oaDOI API)
Download do texto completo
| Tipo | Nome | Link | |
|---|---|---|---|
 |
002973887.pdf | Direct link |
How to cite
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
