Service attributes, perceived value and pricing: an empirical study with the Brazilian post office (2000)
- Authors:
- USP affiliated authors: TOLEDO, GERALDO LUCIANO - FEA ; GOUVEA, MARIA APARECIDA - FEA ; RODRIGUES FILHO, LINO NOGUEIRA - FEA
- Unidade: FEA
- Subjects: MARKETING; ADMINISTRAÇÃO DE MARKETING
- Language: Inglês
- Imprenta:
- Publisher: Business Association of Latin American Studies/Instituto de Estudios Superiores de Administración
- Publisher place: Caracas
- Date published: 2000
- Source:
- Título do periódico: Management of integrated markets : one America?
- Conference titles: BALAS 2000
-
ABNT
TOLEDO, Geraldo Luciano e GOUVÊA, Maria Aparecida e RODRIGUES FILHO, Lino Nogueira. Service attributes, perceived value and pricing: an empirical study with the Brazilian post office. 2000, Anais.. Caracas: Business Association of Latin American Studies/Instituto de Estudios Superiores de Administración, 2000. . Acesso em: 25 abr. 2024. -
APA
Toledo, G. L., Gouvêa, M. A., & Rodrigues Filho, L. N. (2000). Service attributes, perceived value and pricing: an empirical study with the Brazilian post office. In Management of integrated markets : one America?. Caracas: Business Association of Latin American Studies/Instituto de Estudios Superiores de Administración. -
NLM
Toledo GL, Gouvêa MA, Rodrigues Filho LN. Service attributes, perceived value and pricing: an empirical study with the Brazilian post office. Management of integrated markets : one America? 2000 ;[citado 2024 abr. 25 ] -
Vancouver
Toledo GL, Gouvêa MA, Rodrigues Filho LN. Service attributes, perceived value and pricing: an empirical study with the Brazilian post office. Management of integrated markets : one America? 2000 ;[citado 2024 abr. 25 ] - Quality management in services marketing: levels of acceptance of financial services in mailing agencies
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