Neurofeedbacks on brands in the context of neuroscience applied to consumption: mapping the state-of-the-art and research agenda (2024)
- Authors:
- USP affiliated authors: PAGAN, KARINA MUNARI - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP ; OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; PAGAN, NATÁLIA MUNARI - FEARP
- Unidade: FEARP
- DOI: 10.1504/IJBFMI.2024.139357
- Subjects: NEUROMARKETING; NEUROFEEDBACK; MARCAS; COMPORTAMENTO DO CONSUMIDOR; NEURÔNIOS; CÉREBRO
- Keywords: Neuromarketing; Neurofeedbacks tools; Brand; Neurons; Brain; Electroencephalography; EEG; Consumer behaviour; Preferences; Cognitive response; Affective response; Mental response; Electrical pulses; fRMI; Decision-making
- Language: Inglês
- Imprenta:
- Source:
- Título: International Journal of Business Forecasting and Marketing Intelligence
- ISSN: 1744-6635
- Volume/Número/Paginação/Ano: v. 9, n. 3, p. 271-299, 2024
- Este periódico é de acesso aberto
- Este artigo NÃO é de acesso aberto
-
ABNT
PAGAN, Natália Munari et al. Neurofeedbacks on brands in the context of neuroscience applied to consumption: mapping the state-of-the-art and research agenda. International Journal of Business Forecasting and Marketing Intelligence, v. 9, n. 3, p. 271-299, 2024Tradução . . Disponível em: https://doi.org/10.1504/IJBFMI.2024.139357. Acesso em: 28 fev. 2026. -
APA
Pagan, N. M., Pagan, K. M., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2024). Neurofeedbacks on brands in the context of neuroscience applied to consumption: mapping the state-of-the-art and research agenda. International Journal of Business Forecasting and Marketing Intelligence, 9( 3), 271-299. doi:10.1504/IJBFMI.2024.139357 -
NLM
Pagan NM, Pagan KM, Giraldi J de ME, Oliveira JHC de. Neurofeedbacks on brands in the context of neuroscience applied to consumption: mapping the state-of-the-art and research agenda [Internet]. International Journal of Business Forecasting and Marketing Intelligence. 2024 ; 9( 3): 271-299.[citado 2026 fev. 28 ] Available from: https://doi.org/10.1504/IJBFMI.2024.139357 -
Vancouver
Pagan NM, Pagan KM, Giraldi J de ME, Oliveira JHC de. Neurofeedbacks on brands in the context of neuroscience applied to consumption: mapping the state-of-the-art and research agenda [Internet]. International Journal of Business Forecasting and Marketing Intelligence. 2024 ; 9( 3): 271-299.[citado 2026 fev. 28 ] Available from: https://doi.org/10.1504/IJBFMI.2024.139357 - Application of neuroscience in the area of sustainability: mapping the territory
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Informações sobre o DOI: 10.1504/IJBFMI.2024.139357 (Fonte: oaDOI API)
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