Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals

Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals (2005)

Authors:
- Mazzon, José Afonso
- Andrade, Josmar
USP affiliated authors: MAZZON, JOSE AFONSO - FEA ; ANDRADE, JOSMAR - FEA
Unidade: FEA
Subjects: COMUNICAÇÃO EM MARKETING; PROPAGANDA; AGÊNCIAS DE PROPAGANDA
Language: Inglês
Imprenta:
- Publisher: Business Association of Latin American Studies
- Publisher place: Madrid
- Date published: 2005
Source:
- Título: Management in Iberoamerica : lessons and challenges in the global arena
Conference titles: BALAS 2005

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ABNT

MAZZON, José Afonso e ANDRADE, Josmar. Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals. 2005, Anais.. Madrid: Business Association of Latin American Studies, 2005. . Acesso em: 22 jan. 2026.
APA

Mazzon, J. A., & Andrade, J. (2005). Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals. In Management in Iberoamerica : lessons and challenges in the global arena. Madrid: Business Association of Latin American Studies.
NLM

Mazzon JA, Andrade J. Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals. Management in Iberoamerica : lessons and challenges in the global arena. 2005 ;[citado 2026 jan. 22 ]
Vancouver

Mazzon JA, Andrade J. Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals. Management in Iberoamerica : lessons and challenges in the global arena. 2005 ;[citado 2026 jan. 22 ]