Market segmentation: the case of a service company (2001)
- Authors:
- USP affiliated authors: GOUVEA, MARIA APARECIDA - FEA ; TOLEDO, GERALDO LUCIANO - FEA
- Unidade: FEA
- Assunto: MARKETING DE SERVIÇO
- Language: Inglês
- Imprenta:
- Source:
- Título: Book of abstracts
- Conference titles: Recent Advances in Retailing & Services Science Conference
-
ABNT
GOUVÊA, Maria Aparecida e TOLEDO, Geraldo Luciano. Market segmentation: the case of a service company. 2001, Anais.. Vancouver: EIRASS, 2001. . Acesso em: 09 jan. 2026. -
APA
Gouvêa, M. A., & Toledo, G. L. (2001). Market segmentation: the case of a service company. In Book of abstracts. Vancouver: EIRASS. -
NLM
Gouvêa MA, Toledo GL. Market segmentation: the case of a service company. Book of abstracts. 2001 ;[citado 2026 jan. 09 ] -
Vancouver
Gouvêa MA, Toledo GL. Market segmentation: the case of a service company. Book of abstracts. 2001 ;[citado 2026 jan. 09 ] - An analysis of competition between banks: identification of the competitive advantages in bank positioning
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