Market segmentation: the case of a service company (2001)
- Authors:
- USP affiliated authors: GOUVEA, MARIA APARECIDA - FEA ; TOLEDO, GERALDO LUCIANO - FEA
- Unidade: FEA
- Assunto: MARKETING DE SERVIÇO
- Language: Inglês
- Imprenta:
- Source:
- Título: Book of abstracts
- Conference titles: Recent Advances in Retailing & Services Science Conference
-
ABNT
GOUVÊA, Maria Aparecida e TOLEDO, Geraldo Luciano. Market segmentation: the case of a service company. 2001, Anais.. Vancouver: EIRASS, 2001. . Acesso em: 14 abr. 2026. -
APA
Gouvêa, M. A., & Toledo, G. L. (2001). Market segmentation: the case of a service company. In Book of abstracts. Vancouver: EIRASS. -
NLM
Gouvêa MA, Toledo GL. Market segmentation: the case of a service company. Book of abstracts. 2001 ;[citado 2026 abr. 14 ] -
Vancouver
Gouvêa MA, Toledo GL. Market segmentation: the case of a service company. Book of abstracts. 2001 ;[citado 2026 abr. 14 ] - Posicionamento de marketing em serviços: caso dos bancos comerciais
- Marketing estratégico e posicionamento em serviços: o caso de bancos comerciais
- The levels of freedom of purchasing decision. [Em CD-ROM]
- An analysis of competition between banks: identification of the competitive advantages in bank positioning
- The control of the quality of customer service
- Strategic positioning process and image of bank services: the case of brazilian commercial banks
- A avaliação da qualidade de serviços das rodovias do estado de São Paulo
- The prices of mailing services evaluated by companies
- Imagem percebida na prestação de serviços no setor aeroportuário
- The relationship between price and delivery time of services of a post office company
How to cite
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
