An analysis of competition between banks: identification of the competitive advantages in bank positioning (2000)
- Authors:
- USP affiliated authors: GOUVEA, MARIA APARECIDA - FEA ; TOLEDO, GERALDO LUCIANO - FEA
- School: FEA
- Subjects: BANCOS; MARKETING; MARKETING BANCÁRIO
- Language: Inglês
- Imprenta:
- Publisher: University of Twente
- Place of publication: Enschede
- Date published: 2000
- Source:
- Título do periódico: Proceedings
- Conference title: High-Technology Small Firms Conference
-
ABNT
GOUVÊA, Maria Aparecida; TOLEDO, Geraldo Luciano. An analysis of competition between banks: identification of the competitive advantages in bank positioning. Anais.. Enschede: University of Twente, 2000. -
APA
Gouvêa, M. A., & Toledo, G. L. (2000). An analysis of competition between banks: identification of the competitive advantages in bank positioning. In Proceedings. Enschede: University of Twente. -
NLM
Gouvêa MA, Toledo GL. An analysis of competition between banks: identification of the competitive advantages in bank positioning. Proceedings. 2000 ; -
Vancouver
Gouvêa MA, Toledo GL. An analysis of competition between banks: identification of the competitive advantages in bank positioning. Proceedings. 2000 ; - Market segmentation: the case of a service company
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