An analysis of competition between banks: identification of the competitive advantages in bank positioning (2000)
- Authors:
- USP affiliated authors: GOUVEA, MARIA APARECIDA - FEA ; TOLEDO, GERALDO LUCIANO - FEA
- Unidades: FEA; FEA
- Subjects: BANCOS; MARKETING; MARKETING BANCÁRIO
- Language: Inglês
- Imprenta:
- Publisher: University of Twente
- Place of publication: Enschede
- Date published: 2000
- Source:
- Título do periódico: Proceedings
- Conference title: High-Technology Small Firms Conference
-
ABNT
GOUVÊA, Maria Aparecida; TOLEDO, Geraldo Luciano. An analysis of competition between banks: identification of the competitive advantages in bank positioning. Anais.. Enschede: University of Twente, 2000. -
APA
Gouvêa, M. A., & Toledo, G. L. (2000). An analysis of competition between banks: identification of the competitive advantages in bank positioning. In Proceedings. Enschede: University of Twente. -
NLM
Gouvêa MA, Toledo GL. An analysis of competition between banks: identification of the competitive advantages in bank positioning. Proceedings. 2000 ; -
Vancouver
Gouvêa MA, Toledo GL. An analysis of competition between banks: identification of the competitive advantages in bank positioning. Proceedings. 2000 ; - Market segmentation: the case of a service company
- Strategic positioning process and image of bank services: the case of brazilian commercial banks
- Posicionamento de marketing em serviços: caso dos bancos comerciais
- Marketing estratégico e posicionamento em serviços: o caso de bancos comerciais
- The control of the quality of customer service
- The levels of freedom of purchasing decision. [Em CD-ROM]
- Service attributes, perceived value and pricing: an empirical study with the Brazilian post office
- Avaliação de serviços de planos do setor médico e previdenciário
- Activities for the control of the quality of customer service: the case of a service company
- A methodology for evaluating aspects of public transportation service quality: the case of bus linves in São Paulo city
How to cite
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
