An analysis of competition between banks: identification of the competitive advantages in bank positioning (2000)
- Authors:
- USP affiliated authors: GOUVEA, MARIA APARECIDA - FEA ; TOLEDO, GERALDO LUCIANO - FEA
- Unidade: FEA
- Subjects: BANCOS; MARKETING; MARKETING BANCÁRIO
- Language: Inglês
- Imprenta:
- Publisher: University of Twente
- Publisher place: Enschede
- Date published: 2000
- Source:
- Título: Proceedings
- Conference titles: High-Technology Small Firms Conference
-
ABNT
GOUVÊA, Maria Aparecida e TOLEDO, Geraldo Luciano. An analysis of competition between banks: identification of the competitive advantages in bank positioning. 2000, Anais.. Enschede: University of Twente, 2000. . Acesso em: 13 abr. 2026. -
APA
Gouvêa, M. A., & Toledo, G. L. (2000). An analysis of competition between banks: identification of the competitive advantages in bank positioning. In Proceedings. Enschede: University of Twente. -
NLM
Gouvêa MA, Toledo GL. An analysis of competition between banks: identification of the competitive advantages in bank positioning. Proceedings. 2000 ;[citado 2026 abr. 13 ] -
Vancouver
Gouvêa MA, Toledo GL. An analysis of competition between banks: identification of the competitive advantages in bank positioning. Proceedings. 2000 ;[citado 2026 abr. 13 ] - Posicionamento de marketing em serviços: caso dos bancos comerciais
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