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Artigo de periodico
Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector (2022)
Caldana, Adriana Cristina Ferreira ; Lourenção, Marina; Krüger, Caroline; Pennabel, Adriana Fiorani ; Santos, Neusa Maria Bastos Fernandes dos
Source: Benchmarking: An International Journal. Unidade: FEARP
Subjects: MARCAS, MARCAS DE IDENTIFICAÇÃO, DESENVOLVIMENTO SUSTENTÁVEL, MARKETING
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ABNT
CALDANA, Adriana Cristina Ferreira et al. Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector. Benchmarking: An International Journal, v. 29, n. 9, p. 3008-3029, 2022Tradução . . Disponível em: https://doi.org/10.1108/BIJ-06-2021-0363. Acesso em: 25 ago. 2024.
APA
Caldana, A. C. F., Lourenção, M., Krüger, C., Pennabel, A. F., & Santos, N. M. B. F. dos. (2022). Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector. Benchmarking: An International Journal, 29( 9), 3008-3029. doi:10.1108/BIJ-06-2021-0363
NLM
Caldana ACF, Lourenção M, Krüger C, Pennabel AF, Santos NMBF dos. Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector [Internet]. Benchmarking: An International Journal. 2022 ; 29( 9): 3008-3029.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/BIJ-06-2021-0363
Vancouver
Caldana ACF, Lourenção M, Krüger C, Pennabel AF, Santos NMBF dos. Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector [Internet]. Benchmarking: An International Journal. 2022 ; 29( 9): 3008-3029.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/BIJ-06-2021-0363
Artigo de periodico
Brand equity protection and new geographic dynamics evidence from franchising in Brazil (2021)
Fadairo, Muriel; Kaswengi, Joseph; Lanchimba, Cintya; Bitti, Eugenio José Silva
Source: Recherche et Applications en Marketing (English Edition). Unidade: FEARP
Subjects: MARCAS COMERCIAIS, FRANQUIA, MARKETING
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ABNT
FADAIRO, Muriel et al. Brand equity protection and new geographic dynamics evidence from franchising in Brazil. Recherche et Applications en Marketing (English Edition), v. 36, n. 3, p. 8-24, 2021Tradução . . Disponível em: https://doi.org/10.1177/2051570720966287. Acesso em: 25 ago. 2024.
APA
Fadairo, M., Kaswengi, J., Lanchimba, C., & Bitti, E. J. S. (2021). Brand equity protection and new geographic dynamics evidence from franchising in Brazil. Recherche et Applications en Marketing (English Edition), 36( 3), 8-24. doi:10.1177/2051570720966287
NLM
Fadairo M, Kaswengi J, Lanchimba C, Bitti EJS. Brand equity protection and new geographic dynamics evidence from franchising in Brazil [Internet]. Recherche et Applications en Marketing (English Edition). 2021 ; 36( 3): 8-24.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1177/2051570720966287
Vancouver
Fadairo M, Kaswengi J, Lanchimba C, Bitti EJS. Brand equity protection and new geographic dynamics evidence from franchising in Brazil [Internet]. Recherche et Applications en Marketing (English Edition). 2021 ; 36( 3): 8-24.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1177/2051570720966287
Artigo de periodico
Advertising in streaming video: an integrative literature review and research agenda (2021)
Frade, João Lucas Hana; Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia
Source: Telecommunications Policy. Unidade: FEARP
Subjects: PROPAGANDA, PROPAGANDA ONLINE, MARKETING, REVISÃO INTEGRATIVA
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ABNT
FRADE, João Lucas Hana e OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia. Advertising in streaming video: an integrative literature review and research agenda. Telecommunications Policy, v. 45, n. 9, 2021Tradução . . Disponível em: https://doi.org/10.1016/j.telpol.2021.102186. Acesso em: 25 ago. 2024.
APA
Frade, J. L. H., Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2021). Advertising in streaming video: an integrative literature review and research agenda. Telecommunications Policy, 45( 9). doi:10.1016/j.telpol.2021.102186
NLM
Frade JLH, Oliveira JHC de, Giraldi J de ME. Advertising in streaming video: an integrative literature review and research agenda [Internet]. Telecommunications Policy. 2021 ; 45( 9):[citado 2024 ago. 25 ] Available from: https://doi.org/10.1016/j.telpol.2021.102186
Vancouver
Frade JLH, Oliveira JHC de, Giraldi J de ME. Advertising in streaming video: an integrative literature review and research agenda [Internet]. Telecommunications Policy. 2021 ; 45( 9):[citado 2024 ago. 25 ] Available from: https://doi.org/10.1016/j.telpol.2021.102186
Artigo de periodico
Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement (2021)
Pagan, Karina Munari; Giraldi, Janaina de Moura Engracia ; Maheshwari, Vishwas; Paula, André Luiz Damião de; Oliveira, Jorge Henrique Caldeira de
Source: International Journal of Wine Business Research. Unidade: FEARP
Subjects: MARKETING, INDÚSTRIA DE BEBIDAS, VINHO, COMPORTAMENTO DO CONSUMIDOR, PROCESSOS COGNITIVOS, PREFERÊNCIAS
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ABNT
PAGAN, Karina Munari et al. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research, v. 33, n. 4, p. 481-501, 2021Tradução . . Disponível em: https://doi.org/10.1108/IJWBR-08-2020-0043. Acesso em: 25 ago. 2024.
APA
Pagan, K. M., Giraldi, J. de M. E., Maheshwari, V., Paula, A. L. D. de, & Oliveira, J. H. C. de. (2021). Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research, 33( 4), 481-501. doi:10.1108/IJWBR-08-2020-0043
NLM
Pagan KM, Giraldi J de ME, Maheshwari V, Paula ALD de, Oliveira JHC de. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement [Internet]. International Journal of Wine Business Research. 2021 ; 33( 4): 481-501.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/IJWBR-08-2020-0043
Vancouver
Pagan KM, Giraldi J de ME, Maheshwari V, Paula ALD de, Oliveira JHC de. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement [Internet]. International Journal of Wine Business Research. 2021 ; 33( 4): 481-501.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/IJWBR-08-2020-0043
Artigo de periodico
Effect of production process and attitudes on the intent to buy sustainable beef (2020)
Burnier, Pedro Carvalho ; Spers, Eduardo Eugênio ; Guerra, Diego
Source: Journal of International Food & Agribusiness Marketing. Unidade: ESALQ
Subjects: CARNES E DERIVADOS, CONSUMO DE ALIMENTOS, MARKETING, PECUÁRIA DE CORTE, SUSTENTABILIDADE
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ABNT
BURNIER, Pedro Carvalho e SPERS, Eduardo Eugênio e GUERRA, Diego. Effect of production process and attitudes on the intent to buy sustainable beef. Journal of International Food & Agribusiness Marketing, v. 32, n. 2, p. 168-197, 2020Tradução . . Disponível em: https://doi.org/10.1080/08974438.2019.1599755. Acesso em: 25 ago. 2024.
APA
Burnier, P. C., Spers, E. E., & Guerra, D. (2020). Effect of production process and attitudes on the intent to buy sustainable beef. Journal of International Food & Agribusiness Marketing, 32( 2), 168-197. doi:10.1080/08974438.2019.1599755
NLM
Burnier PC, Spers EE, Guerra D. Effect of production process and attitudes on the intent to buy sustainable beef [Internet]. Journal of International Food & Agribusiness Marketing. 2020 ; 32( 2): 168-197.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1080/08974438.2019.1599755
Vancouver
Burnier PC, Spers EE, Guerra D. Effect of production process and attitudes on the intent to buy sustainable beef [Internet]. Journal of International Food & Agribusiness Marketing. 2020 ; 32( 2): 168-197.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1080/08974438.2019.1599755
Artigo de periodico
Factors explaining a cost-based pricing essence (2019)
Amaral, Juliana Ventura; Guerreiro, Reinaldo
Source: Journal of Business & Industrial Marketing. Unidade: FEA
Subjects: CONTABILIDADE DE CUSTO, PREÇO DE CUSTO, MARKETING
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ABNT
AMARAL, Juliana Ventura e GUERREIRO, Reinaldo. Factors explaining a cost-based pricing essence. Journal of Business & Industrial Marketing, v. 34, n. 8, p. 1850-1865, 2019Tradução . . Disponível em: https://doi.org/10.1108/JBIM-12-2018-0373. Acesso em: 25 ago. 2024.
APA
Amaral, J. V., & Guerreiro, R. (2019). Factors explaining a cost-based pricing essence. Journal of Business & Industrial Marketing, 34( 8), 1850-1865. doi:10.1108/JBIM-12-2018-0373
NLM
Amaral JV, Guerreiro R. Factors explaining a cost-based pricing essence [Internet]. Journal of Business & Industrial Marketing. 2019 ; 34( 8): 1850-1865.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/JBIM-12-2018-0373
Vancouver
Amaral JV, Guerreiro R. Factors explaining a cost-based pricing essence [Internet]. Journal of Business & Industrial Marketing. 2019 ; 34( 8): 1850-1865.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/JBIM-12-2018-0373
Artigo de periodico
Shared brands and sustainable competitive advantage in the Brazilian wine sector (2018)
Castro, Virginia Aparecida; Giraldi, Janaina de Moura Engracia
Source: International Journal of Wine Business Research. Unidade: FEARP
Subjects: ESTRATÉGIA ORGANIZACIONAL, MARKETING, PESQUISA QUALITATIVA, MARCAS, ENTREVISTA JORNALÍSTICA, VANTAGEM COMPETITIVA
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ABNT
CASTRO, Virginia Aparecida e GIRALDI, Janaina de Moura Engracia. Shared brands and sustainable competitive advantage in the Brazilian wine sector. International Journal of Wine Business Research, v. 30, n. 2, p. 243-259, 2018Tradução . . Disponível em: https://doi.org/10.1108/ijwbr-04-2017-0019. Acesso em: 25 ago. 2024.
APA
Castro, V. A., & Giraldi, J. de M. E. (2018). Shared brands and sustainable competitive advantage in the Brazilian wine sector. International Journal of Wine Business Research, 30( 2), 243-259. doi:10.1108/ijwbr-04-2017-0019
NLM
Castro VA, Giraldi J de ME. Shared brands and sustainable competitive advantage in the Brazilian wine sector [Internet]. International Journal of Wine Business Research. 2018 ; 30( 2): 243-259.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/ijwbr-04-2017-0019
Vancouver
Castro VA, Giraldi J de ME. Shared brands and sustainable competitive advantage in the Brazilian wine sector [Internet]. International Journal of Wine Business Research. 2018 ; 30( 2): 243-259.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/ijwbr-04-2017-0019
Artigo de periodico
The ethical gap of firms' marketing practices: a comparison between the Brazilian and French markets (2018)
Oliva, Fábio Lotti ; Kelle, Peter
Source: Journal of Organizational Change Management -JOCM. Unidade: FEA
Subjects: ÉTICA, NEGÓCIOS, MERCADOS, MARKETING
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ABNT
OLIVA, Fábio Lotti e KELLE, Peter. The ethical gap of firms' marketing practices: a comparison between the Brazilian and French markets. Journal of Organizational Change Management -JOCM, v. 31. n. 1, p. 118-134, 2018Tradução . . Disponível em: https://doi.org/10.1108/JOCM-04-2017-0124. Acesso em: 25 ago. 2024.
APA
Oliva, F. L., & Kelle, P. (2018). The ethical gap of firms' marketing practices: a comparison between the Brazilian and French markets. Journal of Organizational Change Management -JOCM, 31. n. 1, 118-134. doi:10.1108/JOCM-04-2017-0124
NLM
Oliva FL, Kelle P. The ethical gap of firms' marketing practices: a comparison between the Brazilian and French markets [Internet]. Journal of Organizational Change Management -JOCM. 2018 ; 31. n. 1 118-134.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/JOCM-04-2017-0124
Vancouver
Oliva FL, Kelle P. The ethical gap of firms' marketing practices: a comparison between the Brazilian and French markets [Internet]. Journal of Organizational Change Management -JOCM. 2018 ; 31. n. 1 118-134.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/JOCM-04-2017-0124
Artigo de periodico
Sexual appeal in print media advertising: effects on brand recall and fixation time (2017)
Fidelis, Bruno Tomaselli; Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia ; Santos, Renê de Oliveira Joaquim dos
Source: Research Journal of Textile and Apparel. Unidade: FEARP
Subjects: MARKETING, PROPAGANDA COMERCIAL, MÍDIA IMPRESSA, COMPORTAMENTO DO CONSUMIDOR
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ABNT
FIDELIS, Bruno Tomaselli et al. Sexual appeal in print media advertising: effects on brand recall and fixation time. Research Journal of Textile and Apparel, v. 21, n. 1, p. 42-58, 2017Tradução . . Disponível em: https://doi.org/10.1108/rjta-12-2016-0033. Acesso em: 25 ago. 2024.
APA
Fidelis, B. T., Oliveira, J. H. C. de, Giraldi, J. de M. E., & Santos, R. de O. J. dos. (2017). Sexual appeal in print media advertising: effects on brand recall and fixation time. Research Journal of Textile and Apparel, 21( 1), 42-58. doi:10.1108/rjta-12-2016-0033
NLM
Fidelis BT, Oliveira JHC de, Giraldi J de ME, Santos R de OJ dos. Sexual appeal in print media advertising: effects on brand recall and fixation time [Internet]. Research Journal of Textile and Apparel. 2017 ; 21( 1): 42-58.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/rjta-12-2016-0033
Vancouver
Fidelis BT, Oliveira JHC de, Giraldi J de ME, Santos R de OJ dos. Sexual appeal in print media advertising: effects on brand recall and fixation time [Internet]. Research Journal of Textile and Apparel. 2017 ; 21( 1): 42-58.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/rjta-12-2016-0033
Artigo de periodico
The influence of celebrity endorsement on visual attention: an eye-tracking study in brazil (2017)
Falsarella, Carla Regina Borges Matias; Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia
Source: Academy of Marketing Studies Journal. Unidade: FEARP
Subjects: MARKETING, ATENÇÃO VISUAL, NEUROMARKETING, PROPAGANDA
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ABNT
FALSARELLA, Carla Regina Borges Matias e OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia. The influence of celebrity endorsement on visual attention: an eye-tracking study in brazil. Academy of Marketing Studies Journal, v. 21, n. 1, p. 47-60, 2017Tradução . . Disponível em: https://www.abacademies.org/articles/The-influence-of-celebrity-endorsement-on-visual-attention-%20an-eye-tracking-study-in-brazil-1528-2678-21-1-105.pdf. Acesso em: 25 ago. 2024.
APA
Falsarella, C. R. B. M., Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2017). The influence of celebrity endorsement on visual attention: an eye-tracking study in brazil. Academy of Marketing Studies Journal, 21( 1), 47-60. Recuperado de https://www.abacademies.org/articles/The-influence-of-celebrity-endorsement-on-visual-attention-%20an-eye-tracking-study-in-brazil-1528-2678-21-1-105.pdf
NLM
Falsarella CRBM, Oliveira JHC de, Giraldi J de ME. The influence of celebrity endorsement on visual attention: an eye-tracking study in brazil [Internet]. Academy of Marketing Studies Journal. 2017 ; 21( 1): 47-60.[citado 2024 ago. 25 ] Available from: https://www.abacademies.org/articles/The-influence-of-celebrity-endorsement-on-visual-attention-%20an-eye-tracking-study-in-brazil-1528-2678-21-1-105.pdf
Vancouver
Falsarella CRBM, Oliveira JHC de, Giraldi J de ME. The influence of celebrity endorsement on visual attention: an eye-tracking study in brazil [Internet]. Academy of Marketing Studies Journal. 2017 ; 21( 1): 47-60.[citado 2024 ago. 25 ] Available from: https://www.abacademies.org/articles/The-influence-of-celebrity-endorsement-on-visual-attention-%20an-eye-tracking-study-in-brazil-1528-2678-21-1-105.pdf
Artigo de periodico
Improving business innovation and research through the application of neuromarketing with ethics: a framework (2015)
Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia ; Jabbour, Charbel José Chiappetta; Ferreira Netto, Cristina; Betti, Kelley Cristine Mazzetto
Source: International Journal of Business Innovation and Research. Unidade: FEARP
Subjects: NEUROMARKETING, INOVAÇÕES TECNOLÓGICAS, MARKETING, ÉTICA
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ABNT
OLIVEIRA, Jorge Henrique Caldeira de et al. Improving business innovation and research through the application of neuromarketing with ethics: a framework. International Journal of Business Innovation and Research, v. 9, n. 1, p. 52-64, 2015Tradução . . Disponível em: https://doi.org/10.1504/IJBIR.2015.065953. Acesso em: 25 ago. 2024.
APA
Oliveira, J. H. C. de, Giraldi, J. de M. E., Jabbour, C. J. C., Ferreira Netto, C., & Betti, K. C. M. (2015). Improving business innovation and research through the application of neuromarketing with ethics: a framework. International Journal of Business Innovation and Research, 9( 1), 52-64. doi:10.1504/IJBIR.2015.065953
NLM
Oliveira JHC de, Giraldi J de ME, Jabbour CJC, Ferreira Netto C, Betti KCM. Improving business innovation and research through the application of neuromarketing with ethics: a framework [Internet]. International Journal of Business Innovation and Research. 2015 ; 9( 1): 52-64.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1504/IJBIR.2015.065953
Vancouver
Oliveira JHC de, Giraldi J de ME, Jabbour CJC, Ferreira Netto C, Betti KCM. Improving business innovation and research through the application of neuromarketing with ethics: a framework [Internet]. International Journal of Business Innovation and Research. 2015 ; 9( 1): 52-64.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1504/IJBIR.2015.065953
Artigo de periodico
Aspects of marketing promotion activity in museum tourist services (2013)
Nascimento, Camila Leoni; Campomar, Marcos Cortez
Source: Business and Management Review. Unidade: FEA
Subjects: MARKETING, TURISMO, MUSEUS
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ABNT
NASCIMENTO, Camila Leoni e CAMPOMAR, Marcos Cortez. Aspects of marketing promotion activity in museum tourist services. Business and Management Review, v. 3, n. 4, p. 1-11, 2013Tradução . . Disponível em: http://www.businessjournalz.org/articlepdf/BMR-3104June3(04)13a_u.pdf. Acesso em: 25 ago. 2024.
APA
Nascimento, C. L., & Campomar, M. C. (2013). Aspects of marketing promotion activity in museum tourist services. Business and Management Review, 3( 4), 1-11. Recuperado de http://www.businessjournalz.org/articlepdf/BMR-3104June3(04)13a_u.pdf
NLM
Nascimento CL, Campomar MC. Aspects of marketing promotion activity in museum tourist services [Internet]. Business and Management Review. 2013 ; 3( 4): 1-11.[citado 2024 ago. 25 ] Available from: http://www.businessjournalz.org/articlepdf/BMR-3104June3(04)13a_u.pdf
Vancouver
Nascimento CL, Campomar MC. Aspects of marketing promotion activity in museum tourist services [Internet]. Business and Management Review. 2013 ; 3( 4): 1-11.[citado 2024 ago. 25 ] Available from: http://www.businessjournalz.org/articlepdf/BMR-3104June3(04)13a_u.pdf
Trabalho de evento
The reproduction of the market orientation concept in the Brazilian popular press of managmenet between 2001 and 2010 (2012)
Coelho, Marcéus Lyra; Costa, Fábio Moraes da; Veloso, Andres Rodriguez
Source: Marketing: catching the technology wave. Conference titles: Academy of Marketing Conference 2012. Unidade: FEA
Subjects: ADMINISTRAÇÃO, MARKETING ESTRATÉGICO, GESTÃO DO CONHECIMENTO, MARKETING
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
COELHO, Marcéus Lyra e COSTA, Fábio Moraes da e VELOSO, Andres Rodriguez. The reproduction of the market orientation concept in the Brazilian popular press of managmenet between 2001 and 2010. 2012, Anais.. Argyll: Academy of Marketing, 2012. Disponível em: https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0283_paper.pdf. Acesso em: 25 ago. 2024.
APA
Coelho, M. L., Costa, F. M. da, & Veloso, A. R. (2012). The reproduction of the market orientation concept in the Brazilian popular press of managmenet between 2001 and 2010. In Marketing: catching the technology wave. Argyll: Academy of Marketing. Recuperado de https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0283_paper.pdf
NLM
Coelho ML, Costa FM da, Veloso AR. The reproduction of the market orientation concept in the Brazilian popular press of managmenet between 2001 and 2010 [Internet]. Marketing: catching the technology wave. 2012 ;[citado 2024 ago. 25 ] Available from: https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0283_paper.pdf
Vancouver
Coelho ML, Costa FM da, Veloso AR. The reproduction of the market orientation concept in the Brazilian popular press of managmenet between 2001 and 2010 [Internet]. Marketing: catching the technology wave. 2012 ;[citado 2024 ago. 25 ] Available from: https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0283_paper.pdf
Trabalho de evento
Children, marketing and food: a drawing collection study (2012)
Veloso, Andres Rodriguez ; Hildebrand, Diogo Fajardo Nunes; Campomar, Marcos Cortez; Ikeda, Ana Akemi
Source: Marketing: catching the technology wave. Conference titles: Academy of Marketing Conference 2012. Unidade: FEA
Subjects: CRIANÇAS, COMPORTAMENTO DO CONSUMIDOR, MARKETING, ALIMENTAÇÃO
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
VELOSO, Andres Rodriguez et al. Children, marketing and food: a drawing collection study. 2012, Anais.. Argyll: Academy of Marketing, 2012. Disponível em: https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0284_paper.pdf. Acesso em: 25 ago. 2024.
APA
Veloso, A. R., Hildebrand, D. F. N., Campomar, M. C., & Ikeda, A. A. (2012). Children, marketing and food: a drawing collection study. In Marketing: catching the technology wave. Argyll: Academy of Marketing. Recuperado de https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0284_paper.pdf
NLM
Veloso AR, Hildebrand DFN, Campomar MC, Ikeda AA. Children, marketing and food: a drawing collection study [Internet]. Marketing: catching the technology wave. 2012 ;[citado 2024 ago. 25 ] Available from: https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0284_paper.pdf
Vancouver
Veloso AR, Hildebrand DFN, Campomar MC, Ikeda AA. Children, marketing and food: a drawing collection study [Internet]. Marketing: catching the technology wave. 2012 ;[citado 2024 ago. 25 ] Available from: https://marketing.conference-services.net/resources/327/2958/pdf/AM2012_0284_paper.pdf
Parte de monografia/livro
Challenges of marketing to Brazilian single consumers (2009)
Madeira, Adriana Beatriz; Silveira, José Augusto Giesbrecht da
Source: The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Unidade: FEA
Subjects: PESQUISA DE MERCADO, MARKETING, SEGMENTAÇÃO DE MERCADO, COMPORTAMENTO DO CONSUMIDOR, CONSUMIDOR
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
MADEIRA, Adriana Beatriz e SILVEIRA, José Augusto Giesbrecht da. Challenges of marketing to Brazilian single consumers. The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Tradução . Farnham: Gower, 2009. . . Acesso em: 25 ago. 2024.
APA
Madeira, A. B., & Silveira, J. A. G. da. (2009). Challenges of marketing to Brazilian single consumers. In The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Farnham: Gower.
NLM
Madeira AB, Silveira JAG da. Challenges of marketing to Brazilian single consumers. In: The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Farnham: Gower; 2009. [citado 2024 ago. 25 ]
Vancouver
Madeira AB, Silveira JAG da. Challenges of marketing to Brazilian single consumers. In: The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Farnham: Gower; 2009. [citado 2024 ago. 25 ]
Artigo de periodico
Contribution margin model applied to the marketing planning of a container liner carrier (2009)
Costa, Gustavo Adolfo Alves da ; Brinati, Marco Antônio; Hino, Celso Mitsuo
Source: Proceedings of the Institution of Mechanical Engineers. Part M: Journal of Engineering for the Maritime Environment. Unidade: EP
Subjects: CONTÊINERES, MARKETING
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
COSTA, Gustavo Adolfo Alves da e BRINATI, Marco Antônio e HINO, Celso Mitsuo. Contribution margin model applied to the marketing planning of a container liner carrier. Proceedings of the Institution of Mechanical Engineers. Part M: Journal of Engineering for the Maritime Environment, v. 223, n. 1, p. 63-90, 2009Tradução . . Disponível em: https://doi.org/10.1243/14750902JEME109. Acesso em: 25 ago. 2024.
APA
Costa, G. A. A. da, Brinati, M. A., & Hino, C. M. (2009). Contribution margin model applied to the marketing planning of a container liner carrier. Proceedings of the Institution of Mechanical Engineers. Part M: Journal of Engineering for the Maritime Environment, 223( 1), 63-90. doi:10.1243/14750902JEME109
NLM
Costa GAA da, Brinati MA, Hino CM. Contribution margin model applied to the marketing planning of a container liner carrier [Internet]. Proceedings of the Institution of Mechanical Engineers. Part M: Journal of Engineering for the Maritime Environment. 2009 ; 223( 1): 63-90.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1243/14750902JEME109
Vancouver
Costa GAA da, Brinati MA, Hino CM. Contribution margin model applied to the marketing planning of a container liner carrier [Internet]. Proceedings of the Institution of Mechanical Engineers. Part M: Journal of Engineering for the Maritime Environment. 2009 ; 223( 1): 63-90.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1243/14750902JEME109
Artigo de periodico
Strategic marketing plans and collaborative networks (2007)
Neves, Marcos Fava
Source: Marketing Intelligence and Planning. Unidade: FEARP
Subjects: MARKETING, SISTEMAS OPERACIONAIS
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
NEVES, Marcos Fava. Strategic marketing plans and collaborative networks. Marketing Intelligence and Planning, v. 25, n. 2, p. 175-192, 2007Tradução . . Disponível em: https://doi.org/10.1108/02634500710737951. Acesso em: 25 ago. 2024.
APA
Neves, M. F. (2007). Strategic marketing plans and collaborative networks. Marketing Intelligence and Planning, 25( 2), 175-192. doi:10.1108/02634500710737951
NLM
Neves MF. Strategic marketing plans and collaborative networks [Internet]. Marketing Intelligence and Planning. 2007 ; 25( 2): 175-192.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/02634500710737951
Vancouver
Neves MF. Strategic marketing plans and collaborative networks [Internet]. Marketing Intelligence and Planning. 2007 ; 25( 2): 175-192.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/02634500710737951
Artigo de periodico
Marketing professors: paths and perspectives (2006)
Bacellar, Fátima Cristina Trindade; Ikeda, Ana Akemi
Source: European Business Review. Unidade: FEA
Assunto: MARKETING
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
BACELLAR, Fátima Cristina Trindade e IKEDA, Ana Akemi. Marketing professors: paths and perspectives. European Business Review, v. 18, n. 3, p. 231-242, 2006Tradução . . Disponível em: https://doi.org/10.1108/09555340610663746. Acesso em: 25 ago. 2024.
APA
Bacellar, F. C. T., & Ikeda, A. A. (2006). Marketing professors: paths and perspectives. European Business Review, 18( 3), 231-242. doi:10.1108/09555340610663746
NLM
Bacellar FCT, Ikeda AA. Marketing professors: paths and perspectives [Internet]. European Business Review. 2006 ; 18( 3): 231-242.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/09555340610663746
Vancouver
Bacellar FCT, Ikeda AA. Marketing professors: paths and perspectives [Internet]. European Business Review. 2006 ; 18( 3): 231-242.[citado 2024 ago. 25 ] Available from: https://doi.org/10.1108/09555340610663746
Artigo de periodico
Brazilian politicians use media language to personalise power (1992)
Matos, Heloiza Helena Gomes de
Source: Media development. Unidade: ECA
Subjects: PODER POLÍTICO, COMUNICAÇÃO, MARKETING
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
MATOS, Heloiza Helena Gomes de. Brazilian politicians use media language to personalise power. Media development, v. 39, n. 1, p. 39-41, 1992Tradução . . Acesso em: 25 ago. 2024.
APA
Matos, H. H. G. de. (1992). Brazilian politicians use media language to personalise power. Media development, 39( 1), 39-41.
NLM
Matos HHG de. Brazilian politicians use media language to personalise power. Media development. 1992 ; 39( 1): 39-41.[citado 2024 ago. 25 ]
Vancouver
Matos HHG de. Brazilian politicians use media language to personalise power. Media development. 1992 ; 39( 1): 39-41.[citado 2024 ago. 25 ]

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