ReP USP - Resultado da busca

Artigo de periodico
Decoding loyalty in continuous service in shared use: triple serial mediation of brand personality, awareness, quality, and love (2025)
Munaier, Christian Gomes e Souza; Endo, Ana Claudia Braun; Mesquita, Eduardo ; Mazzon, José Afonso ; Crescitelli, Edson
Unidades: FEA, ECA
Subjects: INTERNACIONALIZAÇÃO DE EMPRESAS, MARKETING DE SERVIÇO, SERVIÇO AO CLIENTE, MARCAS COMERCIAIS
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
MUNAIER, Christian Gomes e Souza et al. Decoding loyalty in continuous service in shared use: triple serial mediation of brand personality, awareness, quality, and love. v. 20, n. 02, p. 1-13, 2025Tradução . . Disponível em: https://internext.espm.br/internext/article/view/849/536. Acesso em: 23 nov. 2025.
APA
Munaier, C. G. e S., Endo, A. C. B., Mesquita, E., Mazzon, J. A., & Crescitelli, E. (2025). Decoding loyalty in continuous service in shared use: triple serial mediation of brand personality, awareness, quality, and love, 20( 02), 1-13. doi:10.18568/internext.v20i02.849
NLM
Munaier CG e S, Endo ACB, Mesquita E, Mazzon JA, Crescitelli E. Decoding loyalty in continuous service in shared use: triple serial mediation of brand personality, awareness, quality, and love [Internet]. 2025 ; 20( 02): 1-13.[citado 2025 nov. 23 ] Available from: https://internext.espm.br/internext/article/view/849/536
Vancouver
Munaier CG e S, Endo ACB, Mesquita E, Mazzon JA, Crescitelli E. Decoding loyalty in continuous service in shared use: triple serial mediation of brand personality, awareness, quality, and love [Internet]. 2025 ; 20( 02): 1-13.[citado 2025 nov. 23 ] Available from: https://internext.espm.br/internext/article/view/849/536
Artigo de periodico
How perceived sexual violence shapes brand equity in the sharing economy: the case of Uber in Brazil (2025)
Peres, Bruno; Tenan, Bruno; Yoda, Fernanda Sayuri; Costa, Lucas dos Santos; Crescitelli, Edson
Source: Revista Aurora. Unidade: FEA
Subjects: ÉTICA COMERCIAL, ASSÉDIO SEXUAL, MARCAS COMERCIAIS
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
PERES, Bruno et al. How perceived sexual violence shapes brand equity in the sharing economy: the case of Uber in Brazil. Revista Aurora, v. 18, p. 1-20, 2025Tradução . . Disponível em: https://revistas.marilia.unesp.br/index.php/aurora/article/view/17253/19303. Acesso em: 23 nov. 2025.
APA
Peres, B., Tenan, B., Yoda, F. S., Costa, L. dos S., & Crescitelli, E. (2025). How perceived sexual violence shapes brand equity in the sharing economy: the case of Uber in Brazil. Revista Aurora, 18, 1-20. doi:10.36311/1982-8004.2025.v18.e025012
NLM
Peres B, Tenan B, Yoda FS, Costa L dos S, Crescitelli E. How perceived sexual violence shapes brand equity in the sharing economy: the case of Uber in Brazil [Internet]. Revista Aurora. 2025 ; 18 1-20.[citado 2025 nov. 23 ] Available from: https://revistas.marilia.unesp.br/index.php/aurora/article/view/17253/19303
Vancouver
Peres B, Tenan B, Yoda FS, Costa L dos S, Crescitelli E. How perceived sexual violence shapes brand equity in the sharing economy: the case of Uber in Brazil [Internet]. Revista Aurora. 2025 ; 18 1-20.[citado 2025 nov. 23 ] Available from: https://revistas.marilia.unesp.br/index.php/aurora/article/view/17253/19303
Trabalho de evento
Showing the brochure true colors: the interplay of color emotions and cultural values in the cosmetic market (2024)
Alves, Antonio Pedro Cruz Costa; Bizarrias, Flavio Santino; Pereira, Fabio Augusto Rodrigues; Crescitelli, Edson
Source: Anais. Conference titles: (Encontro da Associação Nacional de Pós-Graduação e Pesquisa em Administração - ENANPAD. Unidade: FEA
Subjects: MARKETING, PROPAGANDA, COSMÉTICOS
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
ALVES, Antonio Pedro Cruz Costa et al. Showing the brochure true colors: the interplay of color emotions and cultural values in the cosmetic market. 2024, Anais.. Maringá: ANPAD, 2024. Disponível em: https://eventos.anpad.org.br/uploads/articles/131/approved/bf15e9bbff22c7719020f9df4badc20a.pdf. Acesso em: 23 nov. 2025.
APA
Alves, A. P. C. C., Bizarrias, F. S., Pereira, F. A. R., & Crescitelli, E. (2024). Showing the brochure true colors: the interplay of color emotions and cultural values in the cosmetic market. In Anais. Maringá: ANPAD. doi:10.21714/2177-2576EnANPAD2024
NLM
Alves APCC, Bizarrias FS, Pereira FAR, Crescitelli E. Showing the brochure true colors: the interplay of color emotions and cultural values in the cosmetic market [Internet]. Anais. 2024 ;[citado 2025 nov. 23 ] Available from: https://eventos.anpad.org.br/uploads/articles/131/approved/bf15e9bbff22c7719020f9df4badc20a.pdf
Vancouver
Alves APCC, Bizarrias FS, Pereira FAR, Crescitelli E. Showing the brochure true colors: the interplay of color emotions and cultural values in the cosmetic market [Internet]. Anais. 2024 ;[citado 2025 nov. 23 ] Available from: https://eventos.anpad.org.br/uploads/articles/131/approved/bf15e9bbff22c7719020f9df4badc20a.pdf
Trabalho de evento-resumo
Moderation activities and its impact on engagement measures: an analysis of linkedin B2B online discussion groups (2024)
Peres, Bruno; Cardoso, Eduardo Ogawa; Dias, Maria Carolina Cavalcante; Crescitelli, Edson
Source: Anais. Conference titles: Seminários em Administração - SEMEAD. Unidade: FEA
Subjects: MARKETING, COMUNICAÇÃO EM MARKETING
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
PERES, Bruno et al. Moderation activities and its impact on engagement measures: an analysis of linkedin B2B online discussion groups. 2024, Anais.. São Paulo: EAD/FEA/USP, 2024. Disponível em: https://login.semead.com.br/27semead/anais/arquivos/2019.pdf? Acesso em: 23 nov. 2025.
APA
Peres, B., Cardoso, E. O., Dias, M. C. C., & Crescitelli, E. (2024). Moderation activities and its impact on engagement measures: an analysis of linkedin B2B online discussion groups. In Anais. São Paulo: EAD/FEA/USP. Recuperado de https://login.semead.com.br/27semead/anais/arquivos/2019.pdf?
NLM
Peres B, Cardoso EO, Dias MCC, Crescitelli E. Moderation activities and its impact on engagement measures: an analysis of linkedin B2B online discussion groups [Internet]. Anais. 2024 ;[citado 2025 nov. 23 ] Available from: https://login.semead.com.br/27semead/anais/arquivos/2019.pdf?
Vancouver
Peres B, Cardoso EO, Dias MCC, Crescitelli E. Moderation activities and its impact on engagement measures: an analysis of linkedin B2B online discussion groups [Internet]. Anais. 2024 ;[citado 2025 nov. 23 ] Available from: https://login.semead.com.br/27semead/anais/arquivos/2019.pdf?
Artigo de periodico
The influence of social media and brand equity on business-to-business marketing (2023)
Fagundes, Ligia; Munaier, Christian Gomes e Souza; Crescitelli, Edson
Source: REGE - Revista de Gestão. Unidade: FEA
Subjects: MARKETING, MÍDIAS SOCIAIS, MARCAS COMERCIAIS
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
FAGUNDES, Ligia e MUNAIER, Christian Gomes e Souza e CRESCITELLI, Edson. The influence of social media and brand equity on business-to-business marketing. REGE - Revista de Gestão, v. 30, n. 3, p. 299-313, 2023Tradução . . Disponível em: https://doi.org/10.1108/REGE-07-2021-0114. Acesso em: 23 nov. 2025.
APA
Fagundes, L., Munaier, C. G. e S., & Crescitelli, E. (2023). The influence of social media and brand equity on business-to-business marketing. REGE - Revista de Gestão, 30( 3), 299-313. doi:10.1108/REGE-07-2021-0114
NLM
Fagundes L, Munaier CG e S, Crescitelli E. The influence of social media and brand equity on business-to-business marketing [Internet]. REGE - Revista de Gestão. 2023 ; 30( 3): 299-313.[citado 2025 nov. 23 ] Available from: https://doi.org/10.1108/REGE-07-2021-0114
Vancouver
Fagundes L, Munaier CG e S, Crescitelli E. The influence of social media and brand equity on business-to-business marketing [Internet]. REGE - Revista de Gestão. 2023 ; 30( 3): 299-313.[citado 2025 nov. 23 ] Available from: https://doi.org/10.1108/REGE-07-2021-0114
Artigo de periodico
In search of tools for the use of country image (CI) in the brand (2018)
Sutter, Mariana Bassi; Giraldi, Janaina de Moura Engracia ; Borini, Felipe Mendes ; Maclennan, Maria Laura Ferranty; Crescitelli, Edson ; Polo, Edison Fernandes
Source: Journal of Brand Management. Unidades: FEARP, FEA
Subjects: MARKETING ESTRATÉGICO, MARCAS, COMPORTAMENTO DO CONSUMIDOR
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
SUTTER, Mariana Bassi et al. In search of tools for the use of country image (CI) in the brand. Journal of Brand Management, v. 25, p. 119-132, 2018Tradução . . Disponível em: https://doi.org/10.1057/s41262-017-0062-4. Acesso em: 23 nov. 2025.
APA
Sutter, M. B., Giraldi, J. de M. E., Borini, F. M., Maclennan, M. L. F., Crescitelli, E., & Polo, E. F. (2018). In search of tools for the use of country image (CI) in the brand. Journal of Brand Management, 25, 119-132. doi:10.1057/s41262-017-0062-4
NLM
Sutter MB, Giraldi J de ME, Borini FM, Maclennan MLF, Crescitelli E, Polo EF. In search of tools for the use of country image (CI) in the brand [Internet]. Journal of Brand Management. 2018 ; 25 119-132.[citado 2025 nov. 23 ] Available from: https://doi.org/10.1057/s41262-017-0062-4
Vancouver
Sutter MB, Giraldi J de ME, Borini FM, Maclennan MLF, Crescitelli E, Polo EF. In search of tools for the use of country image (CI) in the brand [Internet]. Journal of Brand Management. 2018 ; 25 119-132.[citado 2025 nov. 23 ] Available from: https://doi.org/10.1057/s41262-017-0062-4
Trabalho de evento
Social networks and online communication: attracting audience to dance companies (2018)
Laurentino, Samuely Bezerra Barbosa; Hamza, Kavita Miadaira ; Crescitelli, Edson
Source: Anais. Conference titles: Seminários em Administração - SEMEAD. Unidade: FEA
Subjects: MARKETING, REDES SOCIAIS, COMPANHIAS DE DANÇA
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
LAURENTINO, Samuely Bezerra Barbosa e HAMZA, Kavita Miadaira e CRESCITELLI, Edson. Social networks and online communication: attracting audience to dance companies. 2018, Anais.. São Paulo: EAD/FEA/USP, 2018. Disponível em: http://login.semead.com.br/21semead/arquivos/1227.pdf. Acesso em: 23 nov. 2025.
APA
Laurentino, S. B. B., Hamza, K. M., & Crescitelli, E. (2018). Social networks and online communication: attracting audience to dance companies. In Anais. São Paulo: EAD/FEA/USP. Recuperado de http://login.semead.com.br/21semead/arquivos/1227.pdf
NLM
Laurentino SBB, Hamza KM, Crescitelli E. Social networks and online communication: attracting audience to dance companies [Internet]. Anais. 2018 ;[citado 2025 nov. 23 ] Available from: http://login.semead.com.br/21semead/arquivos/1227.pdf
Vancouver
Laurentino SBB, Hamza KM, Crescitelli E. Social networks and online communication: attracting audience to dance companies [Internet]. Anais. 2018 ;[citado 2025 nov. 23 ] Available from: http://login.semead.com.br/21semead/arquivos/1227.pdf
Trabalho de evento
Brand crisis management and its impact on brand image: a case study (2015)
Salvador, Alexandre Borba; Ikeda, Ana Akemi ; Crescitelli, Edson
Source: Entrepreneurship in a diverse world of global initiatives. Conference titles: BALAS Annual Conference 2015. Unidade: FEA
Subjects: MARCAS (ADMINISTRAÇÃO), ADMINISTRAÇÃO DE MARKETING
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
SALVADOR, Alexandre Borba e IKEDA, Ana Akemi e CRESCITELLI, Edson. Brand crisis management and its impact on brand image: a case study. 2015, Anais.. Seattle: Business Association of Latin American Studies, 2015. Disponível em: http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdf. Acesso em: 23 nov. 2025.
APA
Salvador, A. B., Ikeda, A. A., & Crescitelli, E. (2015). Brand crisis management and its impact on brand image: a case study. In Entrepreneurship in a diverse world of global initiatives. Seattle: Business Association of Latin American Studies. Recuperado de http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdf
NLM
Salvador AB, Ikeda AA, Crescitelli E. Brand crisis management and its impact on brand image: a case study [Internet]. Entrepreneurship in a diverse world of global initiatives. 2015 ;[citado 2025 nov. 23 ] Available from: http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdf
Vancouver
Salvador AB, Ikeda AA, Crescitelli E. Brand crisis management and its impact on brand image: a case study [Internet]. Entrepreneurship in a diverse world of global initiatives. 2015 ;[citado 2025 nov. 23 ] Available from: http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdf
Artigo de periodico
The image of Brazil as a tourism destination: an exploratory study of the american market (2013)
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia ; Crescitelli, Edson
Source: International Journal of Business Administration. Unidades: FEARP, FEA
Subjects: TURISMO, TURISMO INTERNACIONAL
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia e CRESCITELLI, Edson. The image of Brazil as a tourism destination: an exploratory study of the american market. International Journal of Business Administration, v. 4, n. 1, p. 13-22, 2013Tradução . . Disponível em: http://www.sciedu.ca/journal/index.php/ijba/article/view/2253/1247. Acesso em: 23 nov. 2025.
APA
Mariutti, F. G., Giraldi, J. de M. E., & Crescitelli, E. (2013). The image of Brazil as a tourism destination: an exploratory study of the american market. International Journal of Business Administration, 4( 1), 13-22. Recuperado de http://www.sciedu.ca/journal/index.php/ijba/article/view/2253/1247
NLM
Mariutti FG, Giraldi J de ME, Crescitelli E. The image of Brazil as a tourism destination: an exploratory study of the american market [Internet]. International Journal of Business Administration. 2013 ;4( 1): 13-22.[citado 2025 nov. 23 ] Available from: http://www.sciedu.ca/journal/index.php/ijba/article/view/2253/1247
Vancouver
Mariutti FG, Giraldi J de ME, Crescitelli E. The image of Brazil as a tourism destination: an exploratory study of the american market [Internet]. International Journal of Business Administration. 2013 ;4( 1): 13-22.[citado 2025 nov. 23 ] Available from: http://www.sciedu.ca/journal/index.php/ijba/article/view/2253/1247
Artigo de periodico
El patrimonio de marca (brand equity) en el sector de la educación: un estudio exploratorio en el segmento de cursos de MBA (2010)
Crescitelli, Edson ; Mandakovic, Tomislav
Source: Forum Empresarial. Unidade: FEA
Subjects: MARCAS, CURSO DE ESPECIALIZAÇÃO
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
CRESCITELLI, Edson e MANDAKOVIC, Tomislav. El patrimonio de marca (brand equity) en el sector de la educación: un estudio exploratorio en el segmento de cursos de MBA. Forum Empresarial, v. 15, n. 1, p. 45-63, 2010Tradução . . Disponível em: http://cicia.uprrp.edu/forum/Vol.%2015.1/4.pdf. Acesso em: 23 nov. 2025.
APA
Crescitelli, E., & Mandakovic, T. (2010). El patrimonio de marca (brand equity) en el sector de la educación: un estudio exploratorio en el segmento de cursos de MBA. Forum Empresarial, 15( 1), 45-63. Recuperado de http://cicia.uprrp.edu/forum/Vol.%2015.1/4.pdf
NLM
Crescitelli E, Mandakovic T. El patrimonio de marca (brand equity) en el sector de la educación: un estudio exploratorio en el segmento de cursos de MBA [Internet]. Forum Empresarial. 2010 ; 15( 1): 45-63.[citado 2025 nov. 23 ] Available from: http://cicia.uprrp.edu/forum/Vol.%2015.1/4.pdf
Vancouver
Crescitelli E, Mandakovic T. El patrimonio de marca (brand equity) en el sector de la educación: un estudio exploratorio en el segmento de cursos de MBA [Internet]. Forum Empresarial. 2010 ; 15( 1): 45-63.[citado 2025 nov. 23 ] Available from: http://cicia.uprrp.edu/forum/Vol.%2015.1/4.pdf
Artigo de periodico
Brand equity evolution: a system dynamics model (2009)
Crescitelli, Edson ; Figueiredo, Julio Cesar Bastos de
Source: BAR - Brazilian Administration Review. Unidade: FEA
Subjects: SISTEMAS DINÂMICOS, MARCAS
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
CRESCITELLI, Edson e FIGUEIREDO, Julio Cesar Bastos de. Brand equity evolution: a system dynamics model. BAR - Brazilian Administration Review, v. 6, n. Apr./Ju 2009, p. 101-117, 2009Tradução . . Disponível em: https://doi.org/10.1590/s1807-76922009000200003. Acesso em: 23 nov. 2025.
APA
Crescitelli, E., & Figueiredo, J. C. B. de. (2009). Brand equity evolution: a system dynamics model. BAR - Brazilian Administration Review, 6( Apr./Ju 2009), 101-117. doi:10.1590/s1807-76922009000200003
NLM
Crescitelli E, Figueiredo JCB de. Brand equity evolution: a system dynamics model [Internet]. BAR - Brazilian Administration Review. 2009 ; 6( Apr./Ju 2009): 101-117.[citado 2025 nov. 23 ] Available from: https://doi.org/10.1590/s1807-76922009000200003
Vancouver
Crescitelli E, Figueiredo JCB de. Brand equity evolution: a system dynamics model [Internet]. BAR - Brazilian Administration Review. 2009 ; 6( Apr./Ju 2009): 101-117.[citado 2025 nov. 23 ] Available from: https://doi.org/10.1590/s1807-76922009000200003
Trabalho de evento
Using the system dynamic methodology to study the brand equity evolution (2007)
Figueiredo, Julio Cesar Bastos de; Crescitelli, Edson
Source: Anais. Conference titles: Encontro da Associação Nacional de Programas de Pós-Graduação em Administração - ENANPAD. Unidade: FEA
Subjects: MARCAS, MARKETING
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
FIGUEIREDO, Julio Cesar Bastos de e CRESCITELLI, Edson. Using the system dynamic methodology to study the brand equity evolution. 2007, Anais.. Rio de Janeiro: ANPAD, 2007. . Acesso em: 23 nov. 2025.
APA
Figueiredo, J. C. B. de, & Crescitelli, E. (2007). Using the system dynamic methodology to study the brand equity evolution. In Anais. Rio de Janeiro: ANPAD.
NLM
Figueiredo JCB de, Crescitelli E. Using the system dynamic methodology to study the brand equity evolution. Anais. 2007 ;[citado 2025 nov. 23 ]
Vancouver
Figueiredo JCB de, Crescitelli E. Using the system dynamic methodology to study the brand equity evolution. Anais. 2007 ;[citado 2025 nov. 23 ]
Trabalho de evento
Shopping mall with music events (2006)
Ikeda, Ana Akemi ; Crescitelli, Edson ; Miola, Rogério
Source: Latin American & European Union : opportunities & challenges. Conference titles: Asamblea Anual del Consejo Latinoamericano de Escuelas de Administración - CLADEA. Unidade: FEA
Subjects: MARKETING, SEGMENTAÇÃO DE MERCADO, COMUNICAÇÃO, SHOPPING CENTERS
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
IKEDA, Ana Akemi e CRESCITELLI, Edson e MIOLA, Rogério. Shopping mall with music events. 2006, Anais.. Montpellier: CLADEA, 2006. . Acesso em: 23 nov. 2025.
APA
Ikeda, A. A., Crescitelli, E., & Miola, R. (2006). Shopping mall with music events. In Latin American & European Union : opportunities & challenges. Montpellier: CLADEA.
NLM
Ikeda AA, Crescitelli E, Miola R. Shopping mall with music events. Latin American & European Union : opportunities & challenges. 2006 ;[citado 2025 nov. 23 ]
Vancouver
Ikeda AA, Crescitelli E, Miola R. Shopping mall with music events. Latin American & European Union : opportunities & challenges. 2006 ;[citado 2025 nov. 23 ]

USP Schools

ReP

Filtros

Authors

USP affiliated authors

Date published

Subjects

Source title

Conference titles

Countries/Territories