Source: REGE - Revista de Gestão. Unidade: FEA
Subjects: VAREJO, PREÇOS, COMPORTAMENTO DO CONSUMIDOR
ABNT
COSTA, Marconi Freitas da e ANGELO, Claudio Felisoni de e FARIAS, Salomão Alencar de. Up, up and away!: the metaphor of verticality and the moderating role of regulatory focus in price assessments. REGE - Revista de Gestão, v. 30, n. 1, p. 18-31, 2023Tradução . . Disponível em: https://doi.org/10.1108/REGE-05-2020-0042. Acesso em: 19 ago. 2024.APA
Costa, M. F. da, Angelo, C. F. de, & Farias, S. A. de. (2023). Up, up and away!: the metaphor of verticality and the moderating role of regulatory focus in price assessments. REGE - Revista de Gestão, 30( 1), 18-31. doi:10.1108/REGE-05-2020-0042NLM
Costa MF da, Angelo CF de, Farias SA de. Up, up and away!: the metaphor of verticality and the moderating role of regulatory focus in price assessments [Internet]. REGE - Revista de Gestão. 2023 ; 30( 1): 18-31.[citado 2024 ago. 19 ] Available from: https://doi.org/10.1108/REGE-05-2020-0042Vancouver
Costa MF da, Angelo CF de, Farias SA de. Up, up and away!: the metaphor of verticality and the moderating role of regulatory focus in price assessments [Internet]. REGE - Revista de Gestão. 2023 ; 30( 1): 18-31.[citado 2024 ago. 19 ] Available from: https://doi.org/10.1108/REGE-05-2020-0042