Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model

Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model (2023)

Authors:
Autor USP: MAZZON, JOSE AFONSO - FEA
Unidade: FEA
DOI: 10.1007/s43546-022-00395-z
Subjects: MARCAS; INFERÊNCIA
Language: Inglês
Imprenta:
- Publisher place: Switzerland
- Date published: 2023
Source:
- Título: SN Business & Economics
- ISSN: 2662-9399
- Volume/Número/Paginação/Ano: 2023

Informações sobre o DOI: 10.1007/s43546-022-00395-z (Fonte: oaDOI API)

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ABNT

ZIELKE, Stephan e TONI, Deonir de e MAZZON, José Afonso. Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model. SN Business & Economics, 2023Tradução . . Disponível em: https://link.springer.com/content/pdf/10.1007/s43546-022-00395-z.pdf. Acesso em: 20 jan. 2026.
APA

Zielke, S., Toni, D. de, & Mazzon, J. A. (2023). Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model. SN Business & Economics. doi:10.1007/s43546-022-00395-z
NLM

Zielke S, Toni D de, Mazzon JA. Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model [Internet]. SN Business & Economics. 2023 ;[citado 2026 jan. 20 ] Available from: https://link.springer.com/content/pdf/10.1007/s43546-022-00395-z.pdf
Vancouver

Zielke S, Toni D de, Mazzon JA. Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model [Internet]. SN Business & Economics. 2023 ;[citado 2026 jan. 20 ] Available from: https://link.springer.com/content/pdf/10.1007/s43546-022-00395-z.pdf