Global brand perception based on social prestige, credibility and social responsibility: a clustering approach (2020)
- Authors:
- Autor USP: MAZZON, JOSE AFONSO - FEA
- Unidade: FEA
- Subjects: MARCAS; IMAGEM ORGANIZACIONAL; RESPONSABILIDADE SOCIAL; SEGMENTAÇÃO DE MERCADO
- Language: Inglês
- Imprenta:
- Publisher: Springer
- Publisher place: Switzerland
- Date published: 2020
- Source:
- Título: Information Management and Big Data : 6th International Conference, SIMBig 2019 Proceedings
- Volume/Número/Paginação/Ano: p. 267-281
- Conference titles: International Conference on Information Management and Big Data - SIMBig
-
ABNT
MEDINA-RODRÍGUEZ, Rosario et al. Global brand perception based on social prestige, credibility and social responsibility: a clustering approach. Information Management and Big Data : 6th International Conference, SIMBig 2019 Proceedings. Tradução . Switzerland: Springer, 2020. p. 267-281. . Acesso em: 23 jan. 2026. -
APA
Medina-Rodríguez, R., Talavera, A., Hernani-Merino, M., Lazo-Lazo, J., & Mazzon, J. A. (2020). Global brand perception based on social prestige, credibility and social responsibility: a clustering approach. In Information Management and Big Data : 6th International Conference, SIMBig 2019 Proceedings (p. 267-281). Switzerland: Springer. -
NLM
Medina-Rodríguez R, Talavera A, Hernani-Merino M, Lazo-Lazo J, Mazzon JA. Global brand perception based on social prestige, credibility and social responsibility: a clustering approach. In: Information Management and Big Data : 6th International Conference, SIMBig 2019 Proceedings. Switzerland: Springer; 2020. p. 267-281.[citado 2026 jan. 23 ] -
Vancouver
Medina-Rodríguez R, Talavera A, Hernani-Merino M, Lazo-Lazo J, Mazzon JA. Global brand perception based on social prestige, credibility and social responsibility: a clustering approach. In: Information Management and Big Data : 6th International Conference, SIMBig 2019 Proceedings. Switzerland: Springer; 2020. p. 267-281.[citado 2026 jan. 23 ] - How sophisticated servicescape can reduce negative feeling when a failure occur ?
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