An earthquake in the making: survival of shopping malls in developing countries (2018)
- Authors:
- USP affiliated authors: MAZZON, JOSE AFONSO - FEA ; CARVALHO, HAMILTON COIMBRA - FEA
- Unidade: FEA
- Subjects: SHOPPING CENTERS; VAREJO
- Language: Inglês
- Imprenta:
- Publisher: American Marketing Association
- Publisher place: New Orleans
- Date published: 2018
- Source:
- Título: Proceedings
- Conference titles: AMA Winter Marketing Educators' Conference
-
ABNT
CARVALHO, Hamilton Coimbra e ISABELLA, Giuliana e MAZZON, José Afonso. An earthquake in the making: survival of shopping malls in developing countries. 2018, Anais.. New Orleans: American Marketing Association, 2018. . Acesso em: 28 fev. 2026. -
APA
Carvalho, H. C., Isabella, G., & Mazzon, J. A. (2018). An earthquake in the making: survival of shopping malls in developing countries. In Proceedings. New Orleans: American Marketing Association. -
NLM
Carvalho HC, Isabella G, Mazzon JA. An earthquake in the making: survival of shopping malls in developing countries. Proceedings. 2018 ;[citado 2026 fev. 28 ] -
Vancouver
Carvalho HC, Isabella G, Mazzon JA. An earthquake in the making: survival of shopping malls in developing countries. Proceedings. 2018 ;[citado 2026 fev. 28 ] - Homo economicus and social marketing: questioning traditional models of behavior
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