Mall sweet Mall: are we witnessing the death of an icon? (2017)
- Authors:
- USP affiliated authors: MAZZON, JOSE AFONSO - FEA ; CARVALHO, HAMILTON COIMBRA - FEA
- Unidade: FEA
- Subjects: SHOPPING CENTERS; VAREJO
- Language: Inglês
- Imprenta:
- Publisher: FGV/EAESP/GV
- Publisher place: São Paulo
- Date published: 2017
- Source:
- Conference titles: Congresso Latino-Americano de Varejo - CLAV
-
ABNT
CARVALHO, Hamilton Coimbra e ISABELLA, Giuliana e MAZZON, José Afonso. Mall sweet Mall: are we witnessing the death of an icon? 2017, Anais.. São Paulo: FGV/EAESP/GV, 2017. Disponível em: http://bibliotecadigital.fgv.br/ocs/index.php/clav/clav2017/paper/view/6029/1751. Acesso em: 28 fev. 2026. -
APA
Carvalho, H. C., Isabella, G., & Mazzon, J. A. (2017). Mall sweet Mall: are we witnessing the death of an icon? In Big data & applied retail analytics. São Paulo: FGV/EAESP/GV. Recuperado de http://bibliotecadigital.fgv.br/ocs/index.php/clav/clav2017/paper/view/6029/1751 -
NLM
Carvalho HC, Isabella G, Mazzon JA. Mall sweet Mall: are we witnessing the death of an icon? [Internet]. Big data & applied retail analytics. 2017 ;[citado 2026 fev. 28 ] Available from: http://bibliotecadigital.fgv.br/ocs/index.php/clav/clav2017/paper/view/6029/1751 -
Vancouver
Carvalho HC, Isabella G, Mazzon JA. Mall sweet Mall: are we witnessing the death of an icon? [Internet]. Big data & applied retail analytics. 2017 ;[citado 2026 fev. 28 ] Available from: http://bibliotecadigital.fgv.br/ocs/index.php/clav/clav2017/paper/view/6029/1751 - Homo economicus and social marketing: questioning traditional models of behavior
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