Homo economicus and social marketing: questioning traditional models of behavior (2013)
- Authors:
- USP affiliated authors: MAZZON, JOSE AFONSO - FEA ; CARVALHO, HAMILTON COIMBRA - FEA
- Unidade: FEA
- DOI: 10.1108/jsocm-11-2011-0080
- Subjects: MARKETING SOCIAL; COMPORTAMENTO DO CONSUMIDOR; COGNIÇÃO
- Language: Inglês
- Imprenta:
- Source:
- Título: Journal of Social Marketing
- ISSN: 2042-6763
- Volume/Número/Paginação/Ano: v. 3, n. 2, 2013
- Este periódico é de acesso aberto
- Este artigo NÃO é de acesso aberto
-
ABNT
CARVALHO, Hamilton Coimbra e MAZZON, José Afonso. Homo economicus and social marketing: questioning traditional models of behavior. Journal of Social Marketing, v. 3, n. 2, 2013Tradução . . Disponível em: https://doi.org/10.1108/jsocm-11-2011-0080. Acesso em: 28 fev. 2026. -
APA
Carvalho, H. C., & Mazzon, J. A. (2013). Homo economicus and social marketing: questioning traditional models of behavior. Journal of Social Marketing, 3( 2). doi:10.1108/jsocm-11-2011-0080 -
NLM
Carvalho HC, Mazzon JA. Homo economicus and social marketing: questioning traditional models of behavior [Internet]. Journal of Social Marketing. 2013 ; 3( 2):[citado 2026 fev. 28 ] Available from: https://doi.org/10.1108/jsocm-11-2011-0080 -
Vancouver
Carvalho HC, Mazzon JA. Homo economicus and social marketing: questioning traditional models of behavior [Internet]. Journal of Social Marketing. 2013 ; 3( 2):[citado 2026 fev. 28 ] Available from: https://doi.org/10.1108/jsocm-11-2011-0080 - Social marketing in Brazil: history, challenges, and an agenda for the future
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Informações sobre o DOI: 10.1108/jsocm-11-2011-0080 (Fonte: oaDOI API)
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