How sophisticated servicescape can reduce negative feeling when a failure occur ? (2018)
- Authors:
- Autor USP: MAZZON, JOSE AFONSO - FEA
- Unidade: FEA
- Subjects: MARKETING DE SERVIÇO; COMPORTAMENTO DO CONSUMIDOR
- Language: Francês
- Imprenta:
- Publisher: Ieseg School of Management
- Publisher place: Paris
- Date published: 2018
- Source:
- Título: Proceedings
- Conference titles: Opportunities for Services in a Challenging World - Serviceg 2018
-
ABNT
TERRES, Mellina da Silva et al. How sophisticated servicescape can reduce negative feeling when a failure occur ? 2018, Anais.. Paris: Ieseg School of Management, 2018. Disponível em: https://servsig2018.exordo.com/files/papers/218/final_draft/SERVSIG2018_-_Terres__Herter__Costa_Pinto__Mazzon_NOVO.docx. Acesso em: 23 jan. 2026. -
APA
Terres, M. da S., Herter, M., Pinto, D. C., & Mazzon, J. A. (2018). How sophisticated servicescape can reduce negative feeling when a failure occur ? In Proceedings. Paris: Ieseg School of Management. Recuperado de https://servsig2018.exordo.com/files/papers/218/final_draft/SERVSIG2018_-_Terres__Herter__Costa_Pinto__Mazzon_NOVO.docx -
NLM
Terres M da S, Herter M, Pinto DC, Mazzon JA. How sophisticated servicescape can reduce negative feeling when a failure occur ? [Internet]. Proceedings. 2018 ;[citado 2026 jan. 23 ] Available from: https://servsig2018.exordo.com/files/papers/218/final_draft/SERVSIG2018_-_Terres__Herter__Costa_Pinto__Mazzon_NOVO.docx -
Vancouver
Terres M da S, Herter M, Pinto DC, Mazzon JA. How sophisticated servicescape can reduce negative feeling when a failure occur ? [Internet]. Proceedings. 2018 ;[citado 2026 jan. 23 ] Available from: https://servsig2018.exordo.com/files/papers/218/final_draft/SERVSIG2018_-_Terres__Herter__Costa_Pinto__Mazzon_NOVO.docx - 1º censo brasileiro dos pesquisadores acadêmicos de marketing
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