Adoption and intensity of innovation in the low-income market (2015)
- Authors:
- USP affiliated authors: MAZZON, JOSE AFONSO - FEA ; NOGAMI, VITOR KOKI DA COSTA - FEA ; PILLI, LUÍS EDUARDO - FEA
- Unidade: FEA
- Assunto: INOVAÇÃO
- Language: Inglês
- Imprenta:
- Publisher: Università Ca’ Foscari
- Publisher place: Venezia
- Date published: 2015
- Source:
- Título: Proceedings
- Conference titles: International Marketing Trends Conference
-
ABNT
NOGAMI, Vitor Koki da Costa et al. Adoption and intensity of innovation in the low-income market. 2015, Anais.. Venezia: Università Ca’ Foscari, 2015. Disponível em: http://archives.marketing-trends-congress.com/2015/pages/PDF/126.pdf. Acesso em: 28 fev. 2026. -
APA
Nogami, V. K. da C., Pilli, L. E., Mazzon, J. A., Vieira, F. G. D., & Veloso, A. R. (2015). Adoption and intensity of innovation in the low-income market. In Proceedings. Venezia: Università Ca’ Foscari. Recuperado de http://archives.marketing-trends-congress.com/2015/pages/PDF/126.pdf -
NLM
Nogami VK da C, Pilli LE, Mazzon JA, Vieira FGD, Veloso AR. Adoption and intensity of innovation in the low-income market [Internet]. Proceedings. 2015 ;[citado 2026 fev. 28 ] Available from: http://archives.marketing-trends-congress.com/2015/pages/PDF/126.pdf -
Vancouver
Nogami VK da C, Pilli LE, Mazzon JA, Vieira FGD, Veloso AR. Adoption and intensity of innovation in the low-income market [Internet]. Proceedings. 2015 ;[citado 2026 fev. 28 ] Available from: http://archives.marketing-trends-congress.com/2015/pages/PDF/126.pdf - Innovation in low-income market: a study based on the symbolic production and cultural reproduction
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