@inproceedings{inproceedings4b711a11, title = {Adoption and intensity of innovation in the low-income market}, author = {Nogami, Vitor Koki da Costa and Pilli, Luís Eduardo and Mazzon, José Afonso and Vieira, Francisco Giovanni David and Veloso, Andres Rodriguez}, year = {2015}, publisher = {Università Ca’ Foscari}, booktitle = {International Marketing Trends Conference} }