Silva, Wellington José da; Pedroso, Marcelo Caldeira 
; Caldeira Filho , Carlos Afonso
Fonte: Journal of Business and Retail Management Research. Unidade: FEA
Assuntos: EMPREENDEDORISMO, INOVAÇÃO, EMPRESAS VIRTUAIS, MODELO DE NEGÓCIO, BENS DE CONSUMO, SATISFAÇÃO DO CONSUMIDOR
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SILVA, Wellington José da e PEDROSO, Marcelo Caldeira e CALDEIRA FILHO , Carlos Afonso. From digital to loyalty:: unpacking the customer experience in Brazilian FMCG digitally native vertical brands. Journal of Business and Retail Management Research, v. 19, n. 2, p. 21-35, 2025Tradução . . Disponível em: https://doi.org/10.24052/JBRMR/V19IS02/ART-03. Acesso em: 09 nov. 2025.APA
Silva, W. J. da, Pedroso, M. C., & Caldeira Filho , C. A. (2025). From digital to loyalty:: unpacking the customer experience in Brazilian FMCG digitally native vertical brands. Journal of Business and Retail Management Research, 19( 2), 21-35. doi:10.24052/JBRMR/V19IS02/ART-03NLM
Silva WJ da, Pedroso MC, Caldeira Filho CA. From digital to loyalty:: unpacking the customer experience in Brazilian FMCG digitally native vertical brands [Internet]. Journal of Business and Retail Management Research. 2025 ; 19( 2): 21-35.[citado 2025 nov. 09 ] Available from: https://doi.org/10.24052/JBRMR/V19IS02/ART-03Vancouver
Silva WJ da, Pedroso MC, Caldeira Filho CA. From digital to loyalty:: unpacking the customer experience in Brazilian FMCG digitally native vertical brands [Internet]. Journal of Business and Retail Management Research. 2025 ; 19( 2): 21-35.[citado 2025 nov. 09 ] Available from: https://doi.org/10.24052/JBRMR/V19IS02/ART-03
