Evaluating co-branded products: the socioeconomic strata effect (2016)
Cordeiro, Rafaela Almeida; Ponchio, Mateus Canniatti; Mazzon, José Afonso 
Source: Marketing Intelligence & Planning. Unidade: FEA
Subjects: COMPORTAMENTO DO CONSUMIDOR, ALIANÇAS ESTRATÉGICAS
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CORDEIRO, Rafaela Almeida e PONCHIO, Mateus Canniatti e MAZZON, José Afonso. Evaluating co-branded products: the socioeconomic strata effect. Marketing Intelligence & Planning, v. 34, n. 6, p. 795-809, 2016Tradução . . Disponível em: https://doi.org/10.1108/mip-01-2015-0008. Acesso em: 12 out. 2024.APA
Cordeiro, R. A., Ponchio, M. C., & Mazzon, J. A. (2016). Evaluating co-branded products: the socioeconomic strata effect. Marketing Intelligence & Planning, 34( 6), 795-809. doi:10.1108/mip-01-2015-0008NLM
Cordeiro RA, Ponchio MC, Mazzon JA. Evaluating co-branded products: the socioeconomic strata effect [Internet]. Marketing Intelligence & Planning. 2016 ; 34( 6): 795-809.[citado 2024 out. 12 ] Available from: https://doi.org/10.1108/mip-01-2015-0008Vancouver
Cordeiro RA, Ponchio MC, Mazzon JA. Evaluating co-branded products: the socioeconomic strata effect [Internet]. Marketing Intelligence & Planning. 2016 ; 34( 6): 795-809.[citado 2024 out. 12 ] Available from: https://doi.org/10.1108/mip-01-2015-0008
