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Artigo de periodico
Eye tracking in neuromarketing: a research agenda for marketing studies (2015)
Santos, Renê de Oliveira Joaquim dos; Oliveira, Jorge Henrique Caldeira de ; Rocha, Jéssica Bonaretto; Giraldi, Janaina de Moura Engracia
Source: International Journal of Psychological Studies. Unidade: FEARP
Subjects: NEUROMARKETING, ATENÇÃO VISUAL, MARKETING
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
SANTOS, Renê de Oliveira Joaquim dos et al. Eye tracking in neuromarketing: a research agenda for marketing studies. International Journal of Psychological Studies, v. 7, n. 1, p. 32-42, 2015Tradução . . Disponível em: https://doi.org/10.5539/ijps.v7n1p32. Acesso em: 15 out. 2024.
APA
Santos, R. de O. J. dos, Oliveira, J. H. C. de, Rocha, J. B., & Giraldi, J. de M. E. (2015). Eye tracking in neuromarketing: a research agenda for marketing studies. International Journal of Psychological Studies, 7( 1), 32-42. doi:10.5539/ijps.v7n1p32
NLM
Santos R de OJ dos, Oliveira JHC de, Rocha JB, Giraldi J de ME. Eye tracking in neuromarketing: a research agenda for marketing studies [Internet]. International Journal of Psychological Studies. 2015 ; 7( 1): 32-42.[citado 2024 out. 15 ] Available from: https://doi.org/10.5539/ijps.v7n1p32
Vancouver
Santos R de OJ dos, Oliveira JHC de, Rocha JB, Giraldi J de ME. Eye tracking in neuromarketing: a research agenda for marketing studies [Internet]. International Journal of Psychological Studies. 2015 ; 7( 1): 32-42.[citado 2024 out. 15 ] Available from: https://doi.org/10.5539/ijps.v7n1p32
Artigo de periodico
Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing (2014)
Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia ; Santos, Renê de Oliveira Joaquim dos
Source: International Journal of Business and Management. Unidade: FEARP
Subjects: NEUROMARKETING, ECONOMIA, COMPORTAMENTO DO CONSUMIDOR, PESQUISA DE MERCADO
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia e SANTOS, Renê de Oliveira Joaquim dos. Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing. International Journal of Business and Management, v. 9, n. 9, p. 96-107, 2014Tradução . . Disponível em: https://doi.org/10.5539/ijbm.v9n9p96. Acesso em: 15 out. 2024.
APA
Oliveira, J. H. C. de, Giraldi, J. de M. E., & Santos, R. de O. J. dos. (2014). Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing. International Journal of Business and Management, 9( 9), 96-107. doi:10.5539/ijbm.v9n9p96
NLM
Oliveira JHC de, Giraldi J de ME, Santos R de OJ dos. Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing [Internet]. International Journal of Business and Management. 2014 ; 9( 9): 96-107.[citado 2024 out. 15 ] Available from: https://doi.org/10.5539/ijbm.v9n9p96
Vancouver
Oliveira JHC de, Giraldi J de ME, Santos R de OJ dos. Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing [Internet]. International Journal of Business and Management. 2014 ; 9( 9): 96-107.[citado 2024 out. 15 ] Available from: https://doi.org/10.5539/ijbm.v9n9p96
Artigo de periodico
Competitive analysis of tourism sector in Brazil and Switzerland (2014)
Montanari, Maria Gabriela; Giraldi, Janaina de Moura Engracia ; Campello, Carlos Alberto Gabrielli Barreto
Source: International Journal of Business and Management. Unidade: FEARP
Subjects: TURISMO (COMPETITIVIDADE), TURISMO
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
MONTANARI, Maria Gabriela e GIRALDI, Janaina de Moura Engracia e CAMPELLO, Carlos Alberto Gabrielli Barreto. Competitive analysis of tourism sector in Brazil and Switzerland. International Journal of Business and Management, v. 9, n. 6, p. 20-29, 2014Tradução . . Disponível em: https://doi.org/10.5539/ijbm.v9n6p20. Acesso em: 15 out. 2024.
APA
Montanari, M. G., Giraldi, J. de M. E., & Campello, C. A. G. B. (2014). Competitive analysis of tourism sector in Brazil and Switzerland. International Journal of Business and Management, 9( 6), 20-29. doi:10.5539/ijbm.v9n6p20
NLM
Montanari MG, Giraldi J de ME, Campello CAGB. Competitive analysis of tourism sector in Brazil and Switzerland [Internet]. International Journal of Business and Management. 2014 ; 9( 6): 20-29.[citado 2024 out. 15 ] Available from: https://doi.org/10.5539/ijbm.v9n6p20
Vancouver
Montanari MG, Giraldi J de ME, Campello CAGB. Competitive analysis of tourism sector in Brazil and Switzerland [Internet]. International Journal of Business and Management. 2014 ; 9( 6): 20-29.[citado 2024 out. 15 ] Available from: https://doi.org/10.5539/ijbm.v9n6p20
Artigo de periodico
Return on investment in sports marketing initiatives: a study focusing on a Brazilian soccer team (2014)
Louzada, Laura Mendes; Costa, André Lucirton ; Giraldi, Janaina de Moura Engracia
Source: International Journal of Business Administration. Unidade: FEARP
Subjects: MARKETING ESPORTIVO, INVESTIMENTOS, FUTEBOL
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
LOUZADA, Laura Mendes e COSTA, André Lucirton e GIRALDI, Janaina de Moura Engracia. Return on investment in sports marketing initiatives: a study focusing on a Brazilian soccer team. International Journal of Business Administration, v. 5, n. 5, p. 71-83, 2014Tradução . . Disponível em: https://doi.org/10.5430/ijba.v5n5p71. Acesso em: 15 out. 2024.
APA
Louzada, L. M., Costa, A. L., & Giraldi, J. de M. E. (2014). Return on investment in sports marketing initiatives: a study focusing on a Brazilian soccer team. International Journal of Business Administration, 5( 5), 71-83. doi:10.5430/ijba.v5n5p71
NLM
Louzada LM, Costa AL, Giraldi J de ME. Return on investment in sports marketing initiatives: a study focusing on a Brazilian soccer team [Internet]. International Journal of Business Administration. 2014 ; 5( 5): 71-83.[citado 2024 out. 15 ] Available from: https://doi.org/10.5430/ijba.v5n5p71
Vancouver
Louzada LM, Costa AL, Giraldi J de ME. Return on investment in sports marketing initiatives: a study focusing on a Brazilian soccer team [Internet]. International Journal of Business Administration. 2014 ; 5( 5): 71-83.[citado 2024 out. 15 ] Available from: https://doi.org/10.5430/ijba.v5n5p71
Artigo de periodico
The brand creation process in the information technology sector: the case of Brazil IT+ (2013)
Ringer, Naya Jayme; Giraldi, Janaina de Moura Engracia ; Capellaro, Angélica Ferreira; Amui, Lara Bartocci Liboni
Source: International Journal of Business Administration. Unidade: FEARP
Subjects: MARCAS COMERCIAIS (DESENVOLVIMENTO), VANTAGEM COMPETITIVA (IDENTIFICAÇÃO), TECNOLOGIA DA INFORMAÇÃO, EMPRESA NACIONAL
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
RINGER, Naya Jayme et al. The brand creation process in the information technology sector: the case of Brazil IT+. International Journal of Business Administration, v. 4, n. 2, p. 27-38, 2013Tradução . . Disponível em: https://doi.org/10.5430/ijba.v4n2p27. Acesso em: 15 out. 2024.
APA
Ringer, N. J., Giraldi, J. de M. E., Capellaro, A. F., & Amui, L. B. L. (2013). The brand creation process in the information technology sector: the case of Brazil IT+. International Journal of Business Administration, 4( 2), 27-38. doi:10.5430/ijba.v4n2p27
NLM
Ringer NJ, Giraldi J de ME, Capellaro AF, Amui LBL. The brand creation process in the information technology sector: the case of Brazil IT+ [Internet]. International Journal of Business Administration. 2013 ; 4( 2): 27-38.[citado 2024 out. 15 ] Available from: https://doi.org/10.5430/ijba.v4n2p27
Vancouver
Ringer NJ, Giraldi J de ME, Capellaro AF, Amui LBL. The brand creation process in the information technology sector: the case of Brazil IT+ [Internet]. International Journal of Business Administration. 2013 ; 4( 2): 27-38.[citado 2024 out. 15 ] Available from: https://doi.org/10.5430/ijba.v4n2p27
Artigo de periodico
The image of Brazil as a tourism destination: an exploratory study of the american market (2013)
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia ; Crescitelli, Edson
Source: International Journal of Business Administration. Unidades: FEARP, FEA
Subjects: TURISMO, TURISMO INTERNACIONAL
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia e CRESCITELLI, Edson. The image of Brazil as a tourism destination: an exploratory study of the american market. International Journal of Business Administration, v. 4, n. 1, p. 13-22, 2013Tradução . . Disponível em: http://www.sciedu.ca/journal/index.php/ijba/article/view/2253/1247. Acesso em: 15 out. 2024.
APA
Mariutti, F. G., Giraldi, J. de M. E., & Crescitelli, E. (2013). The image of Brazil as a tourism destination: an exploratory study of the american market. International Journal of Business Administration, 4( 1), 13-22. Recuperado de http://www.sciedu.ca/journal/index.php/ijba/article/view/2253/1247
NLM
Mariutti FG, Giraldi J de ME, Crescitelli E. The image of Brazil as a tourism destination: an exploratory study of the american market [Internet]. International Journal of Business Administration. 2013 ;4( 1): 13-22.[citado 2024 out. 15 ] Available from: http://www.sciedu.ca/journal/index.php/ijba/article/view/2253/1247
Vancouver
Mariutti FG, Giraldi J de ME, Crescitelli E. The image of Brazil as a tourism destination: an exploratory study of the american market [Internet]. International Journal of Business Administration. 2013 ;4( 1): 13-22.[citado 2024 out. 15 ] Available from: http://www.sciedu.ca/journal/index.php/ijba/article/view/2253/1247
Artigo de periodico
Conscious consumption: a study on plastic bag's consumers in Brazil (2012)
Avallone, Isabela Valdetaro; Giraldi, Janaina de Moura Engracia ; Oliveira, Sonia Valle Walter Borges de
Source: International Journal of Psychological Studies. Unidade: FEARP
Subjects: EMBALAGENS PLÁSTICAS, COMPORTAMENTO DO CONSUMIDOR, CONSUMO, PESQUISA DE CONSUMIDOR
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
AVALLONE, Isabela Valdetaro e GIRALDI, Janaina de Moura Engracia e OLIVEIRA, Sonia Valle Walter Borges de. Conscious consumption: a study on plastic bag's consumers in Brazil. International Journal of Psychological Studies, v. 4, n. 1, p. 122-133, 2012Tradução . . Disponível em: https://doi.org/10.5539/ijps.v4n1p122. Acesso em: 15 out. 2024.
APA
Avallone, I. V., Giraldi, J. de M. E., & Oliveira, S. V. W. B. de. (2012). Conscious consumption: a study on plastic bag's consumers in Brazil. International Journal of Psychological Studies, 4( 1), 122-133. doi:10.5539/ijps.v4n1p122
NLM
Avallone IV, Giraldi J de ME, Oliveira SVWB de. Conscious consumption: a study on plastic bag's consumers in Brazil [Internet]. International Journal of Psychological Studies. 2012 ; 4( 1): 122-133.[citado 2024 out. 15 ] Available from: https://doi.org/10.5539/ijps.v4n1p122
Vancouver
Avallone IV, Giraldi J de ME, Oliveira SVWB de. Conscious consumption: a study on plastic bag's consumers in Brazil [Internet]. International Journal of Psychological Studies. 2012 ; 4( 1): 122-133.[citado 2024 out. 15 ] Available from: https://doi.org/10.5539/ijps.v4n1p122

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