Source: Proceedings. Conference titles: International Conference on Information Systems and Technology Management - CONTECSI. Unidade: EP
Subjects: ESTRATÉGIA ORGANIZACIONAL, TECNOLOGIA DA INFORMAÇÃO, MARKETING ESTRATÉGICO, BENS DE CONSUMO
ABNT
PIGNANELLI, Felipe Canella Barros e LAURINDO, Fernando José Barbin. Organizational strategy: a case study on strategic alignment between IT and shopper marketing areas. 2019, Anais.. São Paulo: TECSI/EAC/FEA/USP, 2019. Disponível em: https://doi.org/10.5748/16CONTECSI/ITM-6401. Acesso em: 11 set. 2024.APA
Pignanelli, F. C. B., & Laurindo, F. J. B. (2019). Organizational strategy: a case study on strategic alignment between IT and shopper marketing areas. In Proceedings. São Paulo: TECSI/EAC/FEA/USP. doi:10.5748/16CONTECSI/ITM-6401NLM
Pignanelli FCB, Laurindo FJB. Organizational strategy: a case study on strategic alignment between IT and shopper marketing areas [Internet]. Proceedings. 2019 ;[citado 2024 set. 11 ] Available from: https://doi.org/10.5748/16CONTECSI/ITM-6401Vancouver
Pignanelli FCB, Laurindo FJB. Organizational strategy: a case study on strategic alignment between IT and shopper marketing areas [Internet]. Proceedings. 2019 ;[citado 2024 set. 11 ] Available from: https://doi.org/10.5748/16CONTECSI/ITM-6401