Consumer brand marketing through full- and self-service channels in an emerging economy (2015)
Venkatesan, Rajkumar; Farris, Paul; Guissoni, Leandro A.; Neves, Marcos Fava 
Source: Journal of Retailing. Unidade: FEARP
Subjects: MARKETING ESTRATÉGICO, BENS DE CONSUMO, CONSUMIDOR, PAÍSES EM DESENVOLVIMENTO
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VENKATESAN, Rajkumar et al. Consumer brand marketing through full- and self-service channels in an emerging economy. Journal of Retailing, v. 91, n. 4, p. 644-659, 2015Tradução . . Disponível em: https://doi.org/10.1016/j.jretai.2015.04.003. Acesso em: 03 nov. 2024.APA
Venkatesan, R., Farris, P., Guissoni, L. A., & Neves, M. F. (2015). Consumer brand marketing through full- and self-service channels in an emerging economy. Journal of Retailing, 91( 4), 644-659. doi:10.1016/j.jretai.2015.04.003NLM
Venkatesan R, Farris P, Guissoni LA, Neves MF. Consumer brand marketing through full- and self-service channels in an emerging economy [Internet]. Journal of Retailing. 2015 ; 91( 4): 644-659.[citado 2024 nov. 03 ] Available from: https://doi.org/10.1016/j.jretai.2015.04.003Vancouver
Venkatesan R, Farris P, Guissoni LA, Neves MF. Consumer brand marketing through full- and self-service channels in an emerging economy [Internet]. Journal of Retailing. 2015 ; 91( 4): 644-659.[citado 2024 nov. 03 ] Available from: https://doi.org/10.1016/j.jretai.2015.04.003
