Consumer brand marketing through full- and self-service channels in an emerging economy

Consumer brand marketing through full- and self-service channels in an emerging economy (2015)

Authors:
Autor USP: NEVES, MARCOS FAVA - FEARP
Unidade: FEARP
DOI: 10.1016/j.jretai.2015.04.003
Subjects: MARKETING ESTRATÉGICO; BENS DE CONSUMO; CONSUMIDOR; PAÍSES EM DESENVOLVIMENTO
Language: Inglês
Imprenta:
- Publisher place: Kidlington
- Date published: 2015
Source:
- Título do periódico: Journal of Retailing
- ISSN: 0022-4359
- Volume/Número/Paginação/Ano: v. 91, n. 4, p. 644-659, 2015

Informações sobre o DOI: 10.1016/j.jretai.2015.04.003 (Fonte: oaDOI API)

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ABNT

VENKATESAN, Rajkumar; FARRIS, Paul; GUISSONI, Leandro A.; NEVES, Marcos Fava. Consumer brand marketing through full- and self-service channels in an emerging economy. Journal of Retailing, Kidlington, v. 91, n. 4, p. 644-659, 2015. Disponível em: < http://dx.doi.org/10.1016/j.jretai.2015.04.003 > DOI: 10.1016/j.jretai.2015.04.003.
APA

Venkatesan, R., Farris, P., Guissoni, L. A., & Neves, M. F. (2015). Consumer brand marketing through full- and self-service channels in an emerging economy. Journal of Retailing, 91( 4), 644-659. doi:10.1016/j.jretai.2015.04.003
NLM

Venkatesan R, Farris P, Guissoni LA, Neves MF. Consumer brand marketing through full- and self-service channels in an emerging economy [Internet]. Journal of Retailing. 2015 ; 91( 4): 644-659.Available from: http://dx.doi.org/10.1016/j.jretai.2015.04.003
Vancouver

Venkatesan R, Farris P, Guissoni LA, Neves MF. Consumer brand marketing through full- and self-service channels in an emerging economy [Internet]. Journal of Retailing. 2015 ; 91( 4): 644-659.Available from: http://dx.doi.org/10.1016/j.jretai.2015.04.003