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Filtros : "Journal of Retailing" Limpar

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  • Artigo de periodico

    Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market (2021)

    Guissoni, Leandro Angotti; Rodrigues, Jonny Mateus ; Zambaldi, Felipe; Neves, Marcos Fava

    Source: Journal of Retailing. Unidade: FEARP

    Subjects: MERCADO FINANCEIRO, PAÍSES EM DESENVOLVIMENTO, VAREJO, BENS DE CONSUMO

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

    • ABNT

      GUISSONI, Leandro Angotti et al. Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market. Journal of Retailing, v. 97, n. 4, p. 545-560, 2021Tradução . . Disponível em: https://doi.org/10.1016/j.jretai.2021.05.002. Acesso em: 21 jul. 2024.

    • APA

      Guissoni, L. A., Rodrigues, J. M., Zambaldi, F., & Neves, M. F. (2021). Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market. Journal of Retailing, 97( 4), 545-560. doi:10.1016/j.jretai.2021.05.002

    • NLM

      Guissoni LA, Rodrigues JM, Zambaldi F, Neves MF. Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market [Internet]. Journal of Retailing. 2021 ; 97( 4): 545-560.[citado 2024 jul. 21 ] Available from: https://doi.org/10.1016/j.jretai.2021.05.002

    • Vancouver

      Guissoni LA, Rodrigues JM, Zambaldi F, Neves MF. Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market [Internet]. Journal of Retailing. 2021 ; 97( 4): 545-560.[citado 2024 jul. 21 ] Available from: https://doi.org/10.1016/j.jretai.2021.05.002

  • Artigo de periodico

    Consumer brand marketing through full- and self-service channels in an emerging economy (2015)

    Venkatesan, Rajkumar; Farris, Paul; Guissoni, Leandro A.; Neves, Marcos Fava

    Source: Journal of Retailing. Unidade: FEARP

    Subjects: MARKETING ESTRATÉGICO, BENS DE CONSUMO, CONSUMIDOR, PAÍSES EM DESENVOLVIMENTO

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

    • ABNT

      VENKATESAN, Rajkumar et al. Consumer brand marketing through full- and self-service channels in an emerging economy. Journal of Retailing, v. 91, n. 4, p. 644-659, 2015Tradução . . Disponível em: https://doi.org/10.1016/j.jretai.2015.04.003. Acesso em: 21 jul. 2024.

    • APA

      Venkatesan, R., Farris, P., Guissoni, L. A., & Neves, M. F. (2015). Consumer brand marketing through full- and self-service channels in an emerging economy. Journal of Retailing, 91( 4), 644-659. doi:10.1016/j.jretai.2015.04.003

    • NLM

      Venkatesan R, Farris P, Guissoni LA, Neves MF. Consumer brand marketing through full- and self-service channels in an emerging economy [Internet]. Journal of Retailing. 2015 ; 91( 4): 644-659.[citado 2024 jul. 21 ] Available from: https://doi.org/10.1016/j.jretai.2015.04.003

    • Vancouver

      Venkatesan R, Farris P, Guissoni LA, Neves MF. Consumer brand marketing through full- and self-service channels in an emerging economy [Internet]. Journal of Retailing. 2015 ; 91( 4): 644-659.[citado 2024 jul. 21 ] Available from: https://doi.org/10.1016/j.jretai.2015.04.003
  • 1

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