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Filtros : "Journal of Consumer Behaviour" Limpar

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  • Artigo de periodico

    Stigma in marketing and consumer research: a literature review and research agenda (2024)

    Rocha, Rodolfo Rodrigues ; Veloso, Andres Rodriguez

    Source: Journal of Consumer Behaviour. Unidade: FEA

    Subjects: COMPORTAMENTO DO CONSUMIDOR, MARKETING, ESTIGMA, PAPÉIS SEXUAIS, ESTEREÓTIPOS (PSICOLOGIA)

    Acesso à fonteDOIHow to cite
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    • ABNT

      ROCHA, Rodolfo Rodrigues e VELOSO, Andres Rodriguez. Stigma in marketing and consumer research: a literature review and research agenda. Journal of Consumer Behaviour, v. 23, n. 4, p. 2025-2041, 2024Tradução . . Disponível em: https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2321. Acesso em: 18 abr. 2026.

    • APA

      Rocha, R. R., & Veloso, A. R. (2024). Stigma in marketing and consumer research: a literature review and research agenda. Journal of Consumer Behaviour, 23( 4), 2025-2041. doi:10.1002/cb.2321

    • NLM

      Rocha RR, Veloso AR. Stigma in marketing and consumer research: a literature review and research agenda [Internet]. Journal of Consumer Behaviour. 2024 ; 23( 4): 2025-2041.[citado 2026 abr. 18 ] Available from: https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2321

    • Vancouver

      Rocha RR, Veloso AR. Stigma in marketing and consumer research: a literature review and research agenda [Internet]. Journal of Consumer Behaviour. 2024 ; 23( 4): 2025-2041.[citado 2026 abr. 18 ] Available from: https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2321

  • Artigo de periodico

    The power of sophistication: how service design cues help in service failures (2020)

    Terres, Mellina da Silva ; Herter, Márcia Maurer ; Pinto, Diego Costa ; Mazzon, José Afonso

    Source: Journal of Consumer Behaviour. Unidade: FEA

    Subjects: MARKETING DE SERVIÇO, COMPORTAMENTO DO CONSUMIDOR, SATISFAÇÃO DO CONSUMIDOR

    Acesso à fonteAcesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

    • ABNT

      TERRES, Mellina da Silva et al. The power of sophistication: how service design cues help in service failures. Journal of Consumer Behaviour, v. 19, n. 3, p. 277-290, 2020Tradução . . Disponível em: https://doi.org/10.1002/cb.1816. Acesso em: 18 abr. 2026.

    • APA

      Terres, M. da S., Herter, M. M., Pinto, D. C., & Mazzon, J. A. (2020). The power of sophistication: how service design cues help in service failures. Journal of Consumer Behaviour, 19( 3), 277-290. doi:10.1002/cb.1816

    • NLM

      Terres M da S, Herter MM, Pinto DC, Mazzon JA. The power of sophistication: how service design cues help in service failures [Internet]. Journal of Consumer Behaviour. 2020 ; 19( 3): 277-290.[citado 2026 abr. 18 ] Available from: https://doi.org/10.1002/cb.1816

    • Vancouver

      Terres M da S, Herter MM, Pinto DC, Mazzon JA. The power of sophistication: how service design cues help in service failures [Internet]. Journal of Consumer Behaviour. 2020 ; 19( 3): 277-290.[citado 2026 abr. 18 ] Available from: https://doi.org/10.1002/cb.1816
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