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Filtros : "Zielke, Stephan" Limpar

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  • Artigo de periodico

    The influence of brand knowledge and price tiers on purchasing behavior (2023)

    Toni, Deonir de; Zielke, Stephan; Mazzon, José Afonso

    Source: Revista Brasileira De Marketing. Unidade: FEA

    Assunto: VALOR (ECONOMIA)

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

    • ABNT

      TONI, Deonir de e ZIELKE, Stephan e MAZZON, José Afonso. The influence of brand knowledge and price tiers on purchasing behavior. Revista Brasileira De Marketing, 2023Tradução . . Disponível em: https://periodicos.uninove.br/remark/article/view/22167/10229. Acesso em: 03 nov. 2024.

    • APA

      Toni, D. de, Zielke, S., & Mazzon, J. A. (2023). The influence of brand knowledge and price tiers on purchasing behavior. Revista Brasileira De Marketing. doi:10.5585/remark.v22i2.22167

    • NLM

      Toni D de, Zielke S, Mazzon JA. The influence of brand knowledge and price tiers on purchasing behavior [Internet]. Revista Brasileira De Marketing. 2023 ;[citado 2024 nov. 03 ] Available from: https://periodicos.uninove.br/remark/article/view/22167/10229

    • Vancouver

      Toni D de, Zielke S, Mazzon JA. The influence of brand knowledge and price tiers on purchasing behavior [Internet]. Revista Brasileira De Marketing. 2023 ;[citado 2024 nov. 03 ] Available from: https://periodicos.uninove.br/remark/article/view/22167/10229

  • Artigo de periodico

    Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model (2023)

    Zielke, Stephan; Toni, Deonir de; Mazzon, José Afonso

    Source: SN Business & Economics. Unidade: FEA

    Subjects: MARCAS, INFERÊNCIA

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

    • ABNT

      ZIELKE, Stephan e TONI, Deonir de e MAZZON, José Afonso. Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model. SN Business & Economics, 2023Tradução . . Disponível em: https://link.springer.com/content/pdf/10.1007/s43546-022-00395-z.pdf. Acesso em: 03 nov. 2024.

    • APA

      Zielke, S., Toni, D. de, & Mazzon, J. A. (2023). Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model. SN Business & Economics. doi:10.1007/s43546-022-00395-z

    • NLM

      Zielke S, Toni D de, Mazzon JA. Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model [Internet]. SN Business & Economics. 2023 ;[citado 2024 nov. 03 ] Available from: https://link.springer.com/content/pdf/10.1007/s43546-022-00395-z.pdf

    • Vancouver

      Zielke S, Toni D de, Mazzon JA. Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model [Internet]. SN Business & Economics. 2023 ;[citado 2024 nov. 03 ] Available from: https://link.springer.com/content/pdf/10.1007/s43546-022-00395-z.pdf
  • 1

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