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Filtros : "Lopes, Evandro Luiz" Removido: "Português" Limpar

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  • Artigo de periodico

    Competing scales for measuring perceived quality in the electronic retail industry: a comparison between E-S-Qual and E-TailQ (2019)

    Lopes, Evandro Luiz; Freire, Otávio Bandeira de Lamônica

    Fonte: Electronic Commerce Research and Applications. Unidade: EACH

    Assuntos: COMÉRCIO ELETRÔNICO, CONCORRÊNCIA, ADMINISTRAÇÃO DA QUALIDADE

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    • ABNT

      LOPES, Evandro Luiz e FREIRE, Otávio Bandeira de Lamônica. Competing scales for measuring perceived quality in the electronic retail industry: a comparison between E-S-Qual and E-TailQ. Electronic Commerce Research and Applications, v. 34, p. 01-11, 2019Tradução . . Disponível em: https://doi.org/10.1016/j.elerap.2019.100824. Acesso em: 24 out. 2025.

    • APA

      Lopes, E. L., & Freire, O. B. de L. (2019). Competing scales for measuring perceived quality in the electronic retail industry: a comparison between E-S-Qual and E-TailQ. Electronic Commerce Research and Applications, 34, 01-11. doi:10.1016/j.elerap.2019.100824

    • NLM

      Lopes EL, Freire OB de L. Competing scales for measuring perceived quality in the electronic retail industry: a comparison between E-S-Qual and E-TailQ [Internet]. Electronic Commerce Research and Applications. 2019 ; 34 01-11.[citado 2025 out. 24 ] Available from: https://doi.org/10.1016/j.elerap.2019.100824

    • Vancouver

      Lopes EL, Freire OB de L. Competing scales for measuring perceived quality in the electronic retail industry: a comparison between E-S-Qual and E-TailQ [Internet]. Electronic Commerce Research and Applications. 2019 ; 34 01-11.[citado 2025 out. 24 ] Available from: https://doi.org/10.1016/j.elerap.2019.100824

  • Artigo de periodico

    It makes me feel so good: an experimental study of the placebo effect generated by brands (2017)

    Alves, Carlos Alberto; Lopes, Evandro Luiz; Hernandez, Jose Mauro da Costa

    Fonte: Journal of International Consumer Marketing. Unidade: EACH

    Assuntos: PLACEBOS, MARCAS, MOTIVAÇÃO, COMPORTAMENTO DO CONSUMIDOR

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    • ABNT

      ALVES, Carlos Alberto e LOPES, Evandro Luiz e HERNANDEZ, Jose Mauro da Costa. It makes me feel so good: an experimental study of the placebo effect generated by brands. Journal of International Consumer Marketing, v. 29, n. 4, p. 223 - 238, 2017Tradução . . Disponível em: https://doi.org/10.1080/08961530.2017.1310645. Acesso em: 24 out. 2025.

    • APA

      Alves, C. A., Lopes, E. L., & Hernandez, J. M. da C. (2017). It makes me feel so good: an experimental study of the placebo effect generated by brands. Journal of International Consumer Marketing, 29( 4), 223 - 238. doi:10.1080/08961530.2017.1310645

    • NLM

      Alves CA, Lopes EL, Hernandez JM da C. It makes me feel so good: an experimental study of the placebo effect generated by brands [Internet]. Journal of International Consumer Marketing. 2017 ; 29( 4): 223 - 238.[citado 2025 out. 24 ] Available from: https://doi.org/10.1080/08961530.2017.1310645

    • Vancouver

      Alves CA, Lopes EL, Hernandez JM da C. It makes me feel so good: an experimental study of the placebo effect generated by brands [Internet]. Journal of International Consumer Marketing. 2017 ; 29( 4): 223 - 238.[citado 2025 out. 24 ] Available from: https://doi.org/10.1080/08961530.2017.1310645

  • Artigo de periodico

    The brand’s effect on the evaluation of advertising endorsed by celebrities: an experimental study (2015)

    Silva, Leonardo Aureliano da; Lopes, Evandro Luiz; Freire, Otávio Bandeira de Lamônica; Silva, Dirceu da

    Fonte: BBR - Brazilian Business Review. Unidade: EACH

    Assuntos: MARKETING, MARCAS (INFLUÊNCIAS), COMPORTAMENTO DO CONSUMIDOR

    Acesso à fonteDOIComo citar
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    • ABNT

      SILVA, Leonardo Aureliano da et al. The brand’s effect on the evaluation of advertising endorsed by celebrities: an experimental study. BBR - Brazilian Business Review, v. 12, n. 4, p. 57-78, 2015Tradução . . Disponível em: https://doi.org/10.15728/bbr.2015.12.4.3. Acesso em: 24 out. 2025.

    • APA

      Silva, L. A. da, Lopes, E. L., Freire, O. B. de L., & Silva, D. da. (2015). The brand’s effect on the evaluation of advertising endorsed by celebrities: an experimental study. BBR - Brazilian Business Review, 12( 4), 57-78. doi:10.15728/bbr.2015.12.4.3

    • NLM

      Silva LA da, Lopes EL, Freire OB de L, Silva D da. The brand’s effect on the evaluation of advertising endorsed by celebrities: an experimental study [Internet]. BBR - Brazilian Business Review. 2015 ; 12( 4): 57-78.[citado 2025 out. 24 ] Available from: https://doi.org/10.15728/bbr.2015.12.4.3

    • Vancouver

      Silva LA da, Lopes EL, Freire OB de L, Silva D da. The brand’s effect on the evaluation of advertising endorsed by celebrities: an experimental study [Internet]. BBR - Brazilian Business Review. 2015 ; 12( 4): 57-78.[citado 2025 out. 24 ] Available from: https://doi.org/10.15728/bbr.2015.12.4.3
  • 1

1 - 3 (3 registros)

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