Menu

Filtros : "RASTREAMENTO" "FEARP-RAD" Limpar

Filtros

Refine with date range

  • 1

1 - 2 (2 records)

  • Artigo de periodico

    Gender differences: visual attention and attitude toward advertisements (2021)

    Boscolo, Juliana Cristina; Oliveira, Jorge Henrique Caldeira de ; Maheshwari, Vishwas; Giraldi, Janaina de Moura Engracia

    Source: Marketing Intelligence & Planning. Unidade: FEARP

    Subjects: ATENÇÃO VISUAL, PROPAGANDA, COMUNICAÇÃO VISUAL, RASTREAMENTO

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

    • ABNT

      BOSCOLO, Juliana Cristina et al. Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence & Planning, v. 39, n. 2, p. 300-314, 2021Tradução . . Disponível em: https://doi.org/10.1108/MIP-11-2019-0598. Acesso em: 19 set. 2024.

    • APA

      Boscolo, J. C., Oliveira, J. H. C. de, Maheshwari, V., & Giraldi, J. de M. E. (2021). Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence & Planning, 39( 2), 300-314. doi:10.1108/MIP-11-2019-0598

    • NLM

      Boscolo JC, Oliveira JHC de, Maheshwari V, Giraldi J de ME. Gender differences: visual attention and attitude toward advertisements [Internet]. Marketing Intelligence & Planning. 2021 ; 39( 2): 300-314.[citado 2024 set. 19 ] Available from: https://doi.org/10.1108/MIP-11-2019-0598

    • Vancouver

      Boscolo JC, Oliveira JHC de, Maheshwari V, Giraldi J de ME. Gender differences: visual attention and attitude toward advertisements [Internet]. Marketing Intelligence & Planning. 2021 ; 39( 2): 300-314.[citado 2024 set. 19 ] Available from: https://doi.org/10.1108/MIP-11-2019-0598

  • Artigo de periodico

    Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker) (2020)

    Salarifar, Mona; Alroaia, Younos Vakil; Danaei, Abolfazl; Riazi, Gholamhossein; Giraldi, Janaina de Moura Engracia

    Source: Journal of Business Management. Unidade: FEARP

    Subjects: MARCAS, PROCESSOS COGNITIVOS, ATENÇÃO VISUAL, RASTREAMENTO

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

    • ABNT

      SALARIFAR, Mona et al. Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker). Journal of Business Management, v. 12, n. 2, p. 422-435, 2020Tradução . . Disponível em: https://doi.org/10.22059/jibm.2019.282704.3523. Acesso em: 19 set. 2024.

    • APA

      Salarifar, M., Alroaia, Y. V., Danaei, A., Riazi, G., & Giraldi, J. de M. E. (2020). Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker). Journal of Business Management, 12( 2), 422-435. doi:10.22059/jibm.2019.282704.3523

    • NLM

      Salarifar M, Alroaia YV, Danaei A, Riazi G, Giraldi J de ME. Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker) [Internet]. Journal of Business Management. 2020 ; 12( 2): 422-435.[citado 2024 set. 19 ] Available from: https://doi.org/10.22059/jibm.2019.282704.3523

    • Vancouver

      Salarifar M, Alroaia YV, Danaei A, Riazi G, Giraldi J de ME. Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker) [Internet]. Journal of Business Management. 2020 ; 12( 2): 422-435.[citado 2024 set. 19 ] Available from: https://doi.org/10.22059/jibm.2019.282704.3523
  • 1

1 - 2 (2 records)

Digital Library of Intellectual Production of Universidade de São Paulo     2012 - 2024