Source: Proceedings. Conference titles: Society for Consumer Psychology Conference - SCP. Unidade: EACH
Subjects: COMPORTAMENTO DO CONSUMIDOR, PROPAGANDA (INFLUÊNCIAS), MARCAS (AVALIAÇÃO)
ABNT
HERNANDEZ, Jose Mauro da Costa e WRIGHT, Scott A e AFFONSO, Felipe Marinelli. Seeing is not believing: the influence of advertising skepticism on brand extension evaluations. 2014, Anais.. Miami: Escola de Artes, Ciências e Humanidades, Universidade de São Paulo, 2014. . Acesso em: 21 out. 2024.APA
Hernandez, J. M. da C., Wright, S. A., & Affonso, F. M. (2014). Seeing is not believing: the influence of advertising skepticism on brand extension evaluations. In Proceedings. Miami: Escola de Artes, Ciências e Humanidades, Universidade de São Paulo.NLM
Hernandez JM da C, Wright SA, Affonso FM. Seeing is not believing: the influence of advertising skepticism on brand extension evaluations. Proceedings. 2014 ;[citado 2024 out. 21 ]Vancouver
Hernandez JM da C, Wright SA, Affonso FM. Seeing is not believing: the influence of advertising skepticism on brand extension evaluations. Proceedings. 2014 ;[citado 2024 out. 21 ]