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Artigo de periodico
Attention in advertisers brand processing: a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory (2014)
Andreoli, Tais Pasquotto ; Veloso, Andres Rodriguez ; Batista, Leandro Leonardo
Source: Business Management Review. Unidades: FEA, ECA
Subjects: MARCAS, COMUNICAÇÃO EM MARKETING, ATENÇÃO, INFLUÊNCIA DA COMUNICAÇÃO
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ABNT
ANDREOLI, Tais Pasquotto e VELOSO, Andres Rodriguez e BATISTA, Leandro Leonardo. Attention in advertisers brand processing: a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory. Business Management Review, v. 4, n. 3, p. 318-329, 2014Tradução . . Disponível em: https://www.eca.usp.br/acervo/producao-academica/002672481.pdf. Acesso em: 28 ago. 2024.
APA
Andreoli, T. P., Veloso, A. R., & Batista, L. L. (2014). Attention in advertisers brand processing: a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory. Business Management Review, 4( 3), 318-329. Recuperado de https://www.eca.usp.br/acervo/producao-academica/002672481.pdf
NLM
Andreoli TP, Veloso AR, Batista LL. Attention in advertisers brand processing: a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory [Internet]. Business Management Review. 2014 ; 4( 3): 318-329.[citado 2024 ago. 28 ] Available from: https://www.eca.usp.br/acervo/producao-academica/002672481.pdf
Vancouver
Andreoli TP, Veloso AR, Batista LL. Attention in advertisers brand processing: a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory [Internet]. Business Management Review. 2014 ; 4( 3): 318-329.[citado 2024 ago. 28 ] Available from: https://www.eca.usp.br/acervo/producao-academica/002672481.pdf
Artigo de periodico
Brazil's image abroad: how can the public and private sector partnership improve marketing strategies? (2013)
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia ; Costa, André Lucirton
Source: Tourism Planning and Development. Unidade: FEARP
Subjects: TURISMO, PARCERIA PÚBLICO-PRIVADA, COMUNICAÇÃO EM MARKETING
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ABNT
MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia e COSTA, André Lucirton. Brazil's image abroad: how can the public and private sector partnership improve marketing strategies?. Tourism Planning and Development, v. 10, n. 1, p. 110-119, 2013Tradução . . Disponível em: https://doi.org/10.1080/21568316.2012.723040. Acesso em: 28 ago. 2024.
APA
Mariutti, F. G., Giraldi, J. de M. E., & Costa, A. L. (2013). Brazil's image abroad: how can the public and private sector partnership improve marketing strategies? Tourism Planning and Development, 10( 1), 110-119. doi:10.1080/21568316.2012.723040
NLM
Mariutti FG, Giraldi J de ME, Costa AL. Brazil's image abroad: how can the public and private sector partnership improve marketing strategies? [Internet]. Tourism Planning and Development. 2013 ; 10( 1): 110-119.[citado 2024 ago. 28 ] Available from: https://doi.org/10.1080/21568316.2012.723040
Vancouver
Mariutti FG, Giraldi J de ME, Costa AL. Brazil's image abroad: how can the public and private sector partnership improve marketing strategies? [Internet]. Tourism Planning and Development. 2013 ; 10( 1): 110-119.[citado 2024 ago. 28 ] Available from: https://doi.org/10.1080/21568316.2012.723040
Trabalho de evento
More room for more innovative images: a study about 40 years of Brazilian print advertisements (2011)
Andrade, Josmar; Mazzon, José Afonso
Source: Value creation through innovation : Latin America's unavoidable challenge. Conference titles: BALAS 2011. Unidades: EACH, FEA
Subjects: COMUNICAÇÃO EM MARKETING, PROPAGANDA, ANÚNCIO DE REVISTA
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ABNT
ANDRADE, Josmar e MAZZON, José Afonso. More room for more innovative images: a study about 40 years of Brazilian print advertisements. 2011, Anais.. Santiago, Chile: Business Association of Latin American Studies, 2011. Disponível em: http://negocios.uchile.cl/images/documents/p491468.pdf. Acesso em: 28 ago. 2024.
APA
Andrade, J., & Mazzon, J. A. (2011). More room for more innovative images: a study about 40 years of Brazilian print advertisements. In Value creation through innovation : Latin America's unavoidable challenge. Santiago, Chile: Business Association of Latin American Studies. Recuperado de http://negocios.uchile.cl/images/documents/p491468.pdf
NLM
Andrade J, Mazzon JA. More room for more innovative images: a study about 40 years of Brazilian print advertisements [Internet]. Value creation through innovation : Latin America's unavoidable challenge. 2011 ;[citado 2024 ago. 28 ] Available from: http://negocios.uchile.cl/images/documents/p491468.pdf
Vancouver
Andrade J, Mazzon JA. More room for more innovative images: a study about 40 years of Brazilian print advertisements [Internet]. Value creation through innovation : Latin America's unavoidable challenge. 2011 ;[citado 2024 ago. 28 ] Available from: http://negocios.uchile.cl/images/documents/p491468.pdf
Artigo de periodico
Une lecture critique de l’essentialisation des identités (2011)
Barros, Denise Dias; Bahi, Aghi A; Morgado, Paula
Source: Anthropologie et sociétés. Unidade: FM
Subjects: WEB SITES, TURISMO, CIBERESPAÇO, LÍNGUA FRANCESA (ETNOLOGIA), COMUNICAÇÃO EM MARKETING, COMUNICAÇÃO LINGUÍSTICA, GRUPOS ÉTNICOS, ÁFRICA, MALI
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
BARROS, Denise Dias e BAHI, Aghi A e MORGADO, Paula. Une lecture critique de l’essentialisation des identités. Anthropologie et sociétés, v. 35, n. 1-2, p. 69-86, 2011Tradução . . Disponível em: http://www.erudit.org/revue/as/2011/v35/n1-2/1006369ar.pdf. Acesso em: 28 ago. 2024.
APA
Barros, D. D., Bahi, A. A., & Morgado, P. (2011). Une lecture critique de l’essentialisation des identités. Anthropologie et sociétés, 35( 1-2), 69-86. Recuperado de http://www.erudit.org/revue/as/2011/v35/n1-2/1006369ar.pdf
NLM
Barros DD, Bahi AA, Morgado P. Une lecture critique de l’essentialisation des identités [Internet]. Anthropologie et sociétés. 2011 ; 35( 1-2): 69-86.[citado 2024 ago. 28 ] Available from: http://www.erudit.org/revue/as/2011/v35/n1-2/1006369ar.pdf
Vancouver
Barros DD, Bahi AA, Morgado P. Une lecture critique de l’essentialisation des identités [Internet]. Anthropologie et sociétés. 2011 ; 35( 1-2): 69-86.[citado 2024 ago. 28 ] Available from: http://www.erudit.org/revue/as/2011/v35/n1-2/1006369ar.pdf
Trabalho de evento
Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals (2005)
Mazzon, José Afonso ; Andrade, Josmar
Source: Management in Iberoamerica : lessons and challenges in the global arena. Conference titles: BALAS 2005. Unidade: FEA
Subjects: COMUNICAÇÃO EM MARKETING, PROPAGANDA, AGÊNCIAS DE PROPAGANDA
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
MAZZON, José Afonso e ANDRADE, Josmar. Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals. 2005, Anais.. Madrid: Business Association of Latin American Studies, 2005. . Acesso em: 28 ago. 2024.
APA
Mazzon, J. A., & Andrade, J. (2005). Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals. In Management in Iberoamerica : lessons and challenges in the global arena. Madrid: Business Association of Latin American Studies.
NLM
Mazzon JA, Andrade J. Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals. Management in Iberoamerica : lessons and challenges in the global arena. 2005 ;[citado 2024 ago. 28 ]
Vancouver
Mazzon JA, Andrade J. Advertising agencies in a new global environment and global campaigns: behavior of Brazilian marketing communications professionals. Management in Iberoamerica : lessons and challenges in the global arena. 2005 ;[citado 2024 ago. 28 ]
Trabalho de evento
Considerations about the allocation of resources in integrated marketing communication (2002)
Ikeda, Ana Akemi ; Crescitelli, Edson
Source: Anais. Conference titles: Asian-Pacific Conference on International Accounting Issues. Unidade: FEA
Assunto: COMUNICAÇÃO EM MARKETING
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
IKEDA, Ana Akemi e CRESCITELLI, Edson. Considerations about the allocation of resources in integrated marketing communication. 2002, Anais.. Fresno: California State University, 2002. . Acesso em: 28 ago. 2024.
APA
Ikeda, A. A., & Crescitelli, E. (2002). Considerations about the allocation of resources in integrated marketing communication. In Anais. Fresno: California State University.
NLM
Ikeda AA, Crescitelli E. Considerations about the allocation of resources in integrated marketing communication. Anais. 2002 ;[citado 2024 ago. 28 ]
Vancouver
Ikeda AA, Crescitelli E. Considerations about the allocation of resources in integrated marketing communication. Anais. 2002 ;[citado 2024 ago. 28 ]

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