Subjects: COMPORTAMENTO DO CONSUMIDOR, ESPORTES, MARKETING ESPORTIVO
ABNT
ROSA, Anderson Filipe. The impact of brand activism on consumer behavior: a theoretical and empirical analysis in the context of sport brands. 2025. Tese (Doutorado) – Universidade de São Paulo, São Paulo, 2025. Disponível em: https://www.teses.usp.br/teses/disponiveis/12/12139/tde-23022026-145105/. Acesso em: 01 mar. 2026.APA
Rosa, A. F. (2025). The impact of brand activism on consumer behavior: a theoretical and empirical analysis in the context of sport brands (Tese (Doutorado). Universidade de São Paulo, São Paulo. Recuperado de https://www.teses.usp.br/teses/disponiveis/12/12139/tde-23022026-145105/NLM
Rosa AF. The impact of brand activism on consumer behavior: a theoretical and empirical analysis in the context of sport brands [Internet]. 2025 ;[citado 2026 mar. 01 ] Available from: https://www.teses.usp.br/teses/disponiveis/12/12139/tde-23022026-145105/Vancouver
Rosa AF. The impact of brand activism on consumer behavior: a theoretical and empirical analysis in the context of sport brands [Internet]. 2025 ;[citado 2026 mar. 01 ] Available from: https://www.teses.usp.br/teses/disponiveis/12/12139/tde-23022026-145105/
