Towards a conceptualization of becoming an unexpected transformative service mediator: a process view in educational services (2025)
- Authors:
- USP affiliated authors: VELOSO, ANDRES RODRIGUEZ - FEA ; FERRAZ, SOFIA BATISTA - FEA ; SHIRAISHI, GUILHERME DE FARIAS - FEA
- Unidade: FEA
- DOI: 10.1108/JSM-01-2025-0038
- Subjects: ETNOGRAFIA; MARKETING DE SERVIÇO; SERVIÇO AO CLIENTE
- Language: Inglês
- Imprenta:
- Source:
- Título: Journal of Services Marketing
- ISSN: 2054-1651
- Volume/Número/Paginação/Ano: Vol. ahead-of-print, No. ahead-of-print, p. 1–19, dez. 2025
- Este artigo NÃO possui versão em acesso aberto
-
Status: Nenhuma versão em acesso aberto identificada -
ABNT
ARTONI, Patrícia Regina Caldeira Daré et al. Towards a conceptualization of becoming an unexpected transformative service mediator: a process view in educational services. Journal of Services Marketing, p. 1–19, 2025Tradução . . Disponível em: https://www.emerald.com/jsm/article-pdf/doi/10.1108/JSM-01-2025-0038/11142467/jsm-01-2025-0038en.pdf. Acesso em: 14 mar. 2026. -
APA
Artoni, P. R. C. D., Veloso, A. R., Ferraz, S. B., Rocha, R. R., & Shiraishi, G. de F. (2025). Towards a conceptualization of becoming an unexpected transformative service mediator: a process view in educational services. Journal of Services Marketing, 1–19. doi:10.1108/JSM-01-2025-0038 -
NLM
Artoni PRCD, Veloso AR, Ferraz SB, Rocha RR, Shiraishi G de F. Towards a conceptualization of becoming an unexpected transformative service mediator: a process view in educational services [Internet]. Journal of Services Marketing. 2025 ; 1–19.[citado 2026 mar. 14 ] Available from: https://www.emerald.com/jsm/article-pdf/doi/10.1108/JSM-01-2025-0038/11142467/jsm-01-2025-0038en.pdf -
Vancouver
Artoni PRCD, Veloso AR, Ferraz SB, Rocha RR, Shiraishi G de F. Towards a conceptualization of becoming an unexpected transformative service mediator: a process view in educational services [Internet]. Journal of Services Marketing. 2025 ; 1–19.[citado 2026 mar. 14 ] Available from: https://www.emerald.com/jsm/article-pdf/doi/10.1108/JSM-01-2025-0038/11142467/jsm-01-2025-0038en.pdf - Measuring gender stereotypes using readability indexes on advertising ad copy
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