Pollyanna adventures: transmedia strategies for youth digital narratives in Brazil (2025)
- Authors:
- USP affiliated authors: PASSARELLI, BRASILINA - ECA ; OLIVEIRA, JULIA MAGALHÃES DE - ECA
- Unidade: ECA
- DOI: 10.3145/infonomy.25.016
- Subjects: NARRATIVA TRANSMÍDIA; TELENOVELA; TELEVISÃO; JOVENS; MÍDIAS SOCIAIS; RECEPÇÃO
- Keywords: Transmedia projects; Digital culture; Technologies; Transliteracy; Media fusion narratives; Netnography research; Brazilian transmedia soap opera; Young audiences; Youth; Actor-network theory; Social dynamics; Platforms
- Language: Inglês
- Abstract: This study investigates the convergence of television and social media in Brazil, focusing on the interactive digital narratives of two juvenile soap operas derived from "Pollyanna". The research aims to understand the characteristics of transmedia and its impact on digital culture. Through netnography methods including social media metrics, observation, monitoring, and qualitative interviews, the study looks on the production and consumption of these interactive narratives on SBT's YouTube channel, TV Zyn. This paper explores the transformations in contemporary practices of transmedia content production, distribution, and consumption, as well as the ways in which digital networks shape individual identities, sociabilities, and sensibilities. The study finds that transmedia narratives offer a unique blend of traditional television storytelling and social media engagement. Viewers actively participate in the narratives through comments, likes, and shares, fostering a sense of community and connection. The soap operas also incorporate interactive elements that encourage audience involvement and personalization. Furthermore, the research highlights the challenges and opportunities faced by SBT in producing media fusion content. While the digital platform offers new avenues for reaching audiences, it also requires adaptation to the specific demands and expectations of online viewers. The study concludes by emphasizing the significance of media fusion in shaping contemporary culture and the need for continued exploration of its implications
- Imprenta:
- Source:
- Este periódico é de acesso aberto
- Este artigo NÃO é de acesso aberto
-
ABNT
PASSARELLI, Brasilina e GOMES, Ana Claudia Fernandes e OLIVEIRA, Julia Magalhães de. Pollyanna adventures: transmedia strategies for youth digital narratives in Brazil. Infonomy, v. 3, n. 3, p. 1-18, 2025Tradução . . Disponível em: https://doi.org/10.3145/infonomy.25.016. Acesso em: 25 fev. 2026. -
APA
Passarelli, B., Gomes, A. C. F., & Oliveira, J. M. de. (2025). Pollyanna adventures: transmedia strategies for youth digital narratives in Brazil. Infonomy, 3( 3), 1-18. doi:10.3145/infonomy.25.016 -
NLM
Passarelli B, Gomes ACF, Oliveira JM de. Pollyanna adventures: transmedia strategies for youth digital narratives in Brazil [Internet]. Infonomy. 2025 ; 3( 3): 1-18.[citado 2026 fev. 25 ] Available from: https://doi.org/10.3145/infonomy.25.016 -
Vancouver
Passarelli B, Gomes ACF, Oliveira JM de. Pollyanna adventures: transmedia strategies for youth digital narratives in Brazil [Internet]. Infonomy. 2025 ; 3( 3): 1-18.[citado 2026 fev. 25 ] Available from: https://doi.org/10.3145/infonomy.25.016 - E-infocomunicação: estratégias e aplicações
- Digital inclusion program AcessaSP and the development of digital literacies among elderly population: a case study
- Interactive generation Brazil research: children and teenagers using computers, TV, games, and mobile phones
- Mediação da informação no hibridismo contemporâneo: um breve estado da arte
- Infocomunicação: avanços, trilhas e conquistas luso-brasileiras
- Literacias emergentes nas redes sociais: estado da arte e pesquisa qualitativa no observatório da cultura digital
- Interfaces digitais na educação: @lucin[ações] consentidas
- The impact of mobility in Brazilian Info Centers: AcessaSP case study
- Atores em rede: olhares luso-brasileiros
- Atores em rede: etnografia virtual no programa AcessaSP
Informações sobre o DOI: 10.3145/infonomy.25.016 (Fonte: oaDOI API)
Download do texto completo
| Tipo | Nome | Link | |
|---|---|---|---|
 |
003252246.pdf | Direct link |
How to cite
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
