Marketing Analysis for the Construction of a Business Plan: Analysis of the Restaurant Sector in the Commercial Center of a City Located in the Brazilian?s Interior (2021)
- Authors:
- Autor USP: CARVALHO, CLEGINALDO PEREIRA DE - EEL
- Unidade: EEL
- DOI: 10.47191/ijmra/v4-i12-14
- Subjects: RESTAURANTES; MARKETING
- Keywords: Restaurants; Strategy; Business plan; Market analysis; Plano de Negócio
- Language: Inglês
- Abstract: Nowadays, when competitiveness has become a frequent factor among companies, they must be prepared and structured, in order to acquire competitive advantages in the market. The present work aims to analyze the restaurant market in the commercial center of the city of Lorena, state of São Paulo - SP, providing information on the profile of consumers, companies that compete in the market and influencing aspects in decision making in choosing the preferred establishment, thus providing the necessary subsidies for the elaboration of a possible business plan. The investigation was conducted through a bibliographic review and a market research applied to regulars in the commercial center of the municipality. The results obtained demonstrate the existence of a heterogeneous market, composed of consumers of the most varied ages, occupations and preferences for companies already established in the local commerce. The study also presented as the most relevant factors in the process of choosing the preferred restaurant the quality of the products, the service and the variety. Thus, the feasibility of proceeding to a detailed business plan, incorporating financial and marketing aspects, is concluded.
- Source:
- Título: Journal of Economics, Finance And Management Studies
- ISSN: 2644-0490
- Volume/Número/Paginação/Ano: v.4, n.12, p.1862-1878, 2021
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ABNT
CARVALHO, Cleginaldo Pereira de e SILVA, Douglas Alves da. Marketing Analysis for the Construction of a Business Plan: Analysis of the Restaurant Sector in the Commercial Center of a City Located in the Brazilian?s Interior. Journal of Economics, Finance And Management Studies, v. 4, n. 12, p. 1862-1878, 2021Tradução . . Disponível em: https://doi.org/10.47191/ijmra/v4-i12-14. Acesso em: 06 jun. 2025. -
APA
Carvalho, C. P. de, & Silva, D. A. da. (2021). Marketing Analysis for the Construction of a Business Plan: Analysis of the Restaurant Sector in the Commercial Center of a City Located in the Brazilian?s Interior. Journal of Economics, Finance And Management Studies, 4( 12), 1862-1878. doi:10.47191/ijmra/v4-i12-14 -
NLM
Carvalho CP de, Silva DA da. Marketing Analysis for the Construction of a Business Plan: Analysis of the Restaurant Sector in the Commercial Center of a City Located in the Brazilian?s Interior [Internet]. Journal of Economics, Finance And Management Studies. 2021 ;4( 12): 1862-1878.[citado 2025 jun. 06 ] Available from: https://doi.org/10.47191/ijmra/v4-i12-14 -
Vancouver
Carvalho CP de, Silva DA da. Marketing Analysis for the Construction of a Business Plan: Analysis of the Restaurant Sector in the Commercial Center of a City Located in the Brazilian?s Interior [Internet]. Journal of Economics, Finance And Management Studies. 2021 ;4( 12): 1862-1878.[citado 2025 jun. 06 ] Available from: https://doi.org/10.47191/ijmra/v4-i12-14 - Industry 4.0 Machine Learning to Monitor the Life Span of Cutting Tools in an Automotive Production Line
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Informações sobre o DOI: 10.47191/ijmra/v4-i12-14 (Fonte: oaDOI API)
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